A fabulous time was had by all at last night’s Food & Beverage Awards, held in the sumptuous surroundings of London’s Hurlingham Club. Contagious was joined by friends from LMVH and Diageo at the 9th annual awards, established by former Cannes Lions executive Neeraj Nayar to recognise excellence in channels of communication for food and drink from around the world.
Contagious was proud to sponsor the Digital and Integrated categories which saw some fantastic entries.
Mars and AMV BBDO, London, scored the Fabulous award in the Integrated category, with a campaign that saw Mars bars renamed as Believe bars for the first time ever in support of England’s fairly feeble World Cup attempt. The work included an online film based around a fan born on the same day that England last won the world cup in 1966, backed up by trailers, outdoor events, guerilla stunts, projections onto famous landmarks, radio interviews and a tie in with The Sun newspaper .(For a full look at the campaign click on the fishy image to the right). AMV BBDO, London, also retained its title from last year as FAB Agency of the Year with other wins for Snickers and Guinness, much to the delight of our Diageo client.
Meanwhile in Digital, Contagious favourite Get the Glass for California Milk Processor Board through Goodby Silverstein and Partners, San Francisco, with website built by Sweden's North Kingdom, claimed the Fabulous Award. Because the sun’s shining in London and it’s a Friday here’s a peek at an article from the latest issue of Contagious (due out soon!) on the entire Get the Glass campaign: www.contagiousmagazine.com/milk.pdf.
Other highlights included the Guerilla Marketing category, which was scooped by Ogilvy Stockholm's ‘Strommen Event’ for Ostermalmshallen Food Market (pictured). This campaign also gained a Fabulous award (the overall award for each category).
FAB awards founder and president Neeraj Nayar told Contagious: ‘The FAB Awards was set up to acknowledge excellence in two major categories of communications – Food and Drink. They are big markets: clients spend substantial amounts of money supporting Food and Drink brands. They’re tough – tougher than many practitioners who’ve never worked in them think – and getting ever tougher as new regulations of many kinds arrive, and excellence often demands special skills over and above simply creative talent. The FAB Awards is a level playing field, where those who have done outstanding work can receive the acclaim of their peers their work so richly deserves.’
Other winners included Coca-Cola’s Happiness Factory in the TV category (Wieden + Kennedy, Amsterdam), Leo Burnett Chicago’s ambient ‘Sundial’ poster for McDonalds and DDB London’s Marmart work for Marmite won in the viral category. See the Contagious website for these pieces of work and www.fab-awards.com/FAB_Winners_and_Nominations_2007.pdf
for a full list of the winners and nominees.
www.fab-awards.com
