Harking back to the good old days of country fairs, Ribena is bringing the country to the city of London, with its Harvestival featuring all the fun of the fair over this weekend: pie eating, morris dancing and welly wanging. Have a look at the viral here http://www.boreme.com/boreme/funny-2007/ribena-dance-battle-p1.php through M&C Saatchi, London, for a Run DMC vs. Jason Nevins-style dance off between country (morris dancers, complete with beards) and the city. www.ribenacountry.co.uk
Google is behind ‘The Ultimate Search for Bourne’, an online game that encourages stalking in the name of Universal Picture’s third Bourne Identity film. Of course, with the advent of social networking, online stalking is now semi-socially acceptable, and the game utilises all of Google’s finest – Google Maps, Google Images YouTube and Google search. Lauching on July 16th, players sign up at www.google.com/bourne to track Bourne across three continents. No money changed hands in the deal, as a product placed Google search page appears in the film. The site was built by web design and marketing company Big Spaceship, New York (www.bigspaceship.com).
PlayStation’s Season continues apace with a series of events surrounding Manchester’s first International Festival, including Monkey, the Chinese-style, multimedia circus opera, by Gorillaz genius pairing Damon Albarn and Jamie Hewlett. Daily updates are available on www.playstationseason.com http://www.playstationseason.com which forms a digital hub for the event.
Oxfam, The Sweet Shop offshoot, The Rumpus Room, and award show Great Guns have announced the winners of their Make a Big Noise to Make Trade Fair competition, supported by Contagious. The competition challenged creatives under 30 to come up with an unconventional competition in support of Oxfam’s Make Trade Fair campaign. Congratulations to the three teams that were awarded first place: Ryan Holland, James Robbins and Tomoko Izumoto of the School of Mass Communication in the US; Lucy Clarke and Jenny Philips from the UK and John Palmer and Tsieske Van Den Broek from the Boiler Room, Australia. www.thesweetshop.tv
Kickers extends its Go Do Something New campaign with a variety of competitions including the chance to be a cover star, be the ultimate DJ or win a camper van and hit the open road. www.godosomethingnew.co.uk
SuperBrands celebrated the launch of its 2007/08 book last night at an event in London. The book features all the brands awarded superbrand status as well as articles from industry luminaries, including Contagious’ editorial director, Paul Kemp-Robertson. www.superbrands.org
YouTube is fast becoming an outlet for the socially righteous, armed with camera phones and internet access. Have a look at this Delta airlines rant www.youtube.com/watch?v=R06dAgpmmbg Via www.cherryflava.com/cherryflava/2007/07/bad-service---y.html.
And as if there was doubt – Facebook is more addictive than crack – it’s printed on a T-shirt so now it must be true. www.facebookismoreaddictivethancrack.com.
Check out www.marcowens.co.uk/avat.html for a when avatars break out film showing Avatar Machine, which allows users to view themselves as an avatar in real life situations.
Two techno marvels that caught our eye this week. Adobe's mural: www.brandnewschool.com/project.php?id=410 and www.freshcreation.nl/comments.php?id=1212_0_1_7_C.
