Q: How can an e-commerce website create a huge community in no time?
A: By launching a dynamic sales club web site opened to members only and also by telling them a nice story.
“Vente du Diable” is a French e-commerce website which claims it has attracted over 57,000 members in the space of just three months. Cédric Giorgi (a young Marketing manager in charge of strategy in a mobile startup to be) analyses the success of that website and tells us all about their secret for building a community that fast.
Access the ‘vente-du-diable‘ business-case in pdf format.
