Mobile network Blyk launched this week in the UK, following 18 months of research and trials. The network is available exclusively to 16-24 year-olds and is funded by ads, offering chatty youngsters up to 217 free texts and 43 free minutes a month. Users fill in a detailed form on registration, generating an updatable online profile, and are then matched to relevant brands and given the opportunity to interact with them through ads in the form of quizzes, special offers and questions which are free for users to respond to or access.
Over 40 brands are already supporting Blyk’s offering, and the service is available for up to 4.5 million youngsters: two thirds of the people of that age group in the UK. Brands advertising through the network include adidas, Boots, Borders, Coca-Cola, Colgate, Ford, JJB Sports, L’Oreal, McDonalds, Mastercard, NatWest, Miss Selfridge, Penguin, Sky, STA Travel, Sony BMG, Sony Ericsson and Xbox.
More infos about the company here.
Source : Contagious
