seen in Contagious Magazine
Who has all the answers? Audi does, according to this fun new Japanese microsite.
Inspired by Auguste Rodin's sculpture 'The Thinker', visitors to the site are invited to pose any question they like along with their email address. Within minutes, a reply is sent, often comical or slightly irreverent but always surprisingly accurate. Questions can even be asked about Audi's main competitors - allegedly, the answers to queries concerning BMW, Porsche and VW are amongst the most amusing.
The site contains a downloadable widget with the same questioning application, and if you fancy using it on the go an iPhone-compatible mobile version is also available. Other goodies include desktop and mobile phone wallpapers, along with adverts that are expected to follow once the campaign shifts from viral to more traditional media channels.
The success of the campaign is already evident - in a recent report by blog search engine Technorati Japan, they listed the viral in their top five most popular keyword searches. Not bad considering that on your first visit to the site it appears completely unbranded, so any hint of Audi's involvement is left temporarily hidden...
