The three special reports cover: Social Media: Methods & Metrics;
Branded Entertainment; and Mobile marketing. Marketing
Download the presentation : http://contagiousmagazine.com/resources/Spec_Reps_PDF_NS.pdf
Contagious Special Reports provide in-depth analysis of the latest trends, technologies and innovations affecting today’s marketing landscape. Each report is packed with expert opinion, historical overviews, creative case studies, insight and statistics.
1. Social Media: Methods & Metrics: The growth of social media is
transforming the marketing landscape. This report provides a
much needed “how-to” on planning and measuring brand activity in
this unpredictable space. See an extract here:
http://www.contagiousmagazine.com/resources/socialmedia_extracts.pdf
2. Branded Entertainment: In order to cut through, advertising
now has to be entertaining. This report explores some of the
best Branded Entertainment initiatives from around the world,
across multiple media platforms. See an extract here:
http://www.contagiousmagazine.com/resources/brandedent_extracts.pdf
3. Mobile Marketing 2008: The latest developments in mobile and
their impact on the global marketing industry, including the
growth of location-based services, m-commerce and QR codes. See
an extract here:
http://www.contagiousmagazine.com/resources/mobile_2008_extracts.pdf
