Seen in Contagious Newsletter
If you’re heading to Cannes this year – and we hope to goodness you are – there is ONE DATE and ONE DATE only for your diaries. Yep – it’s the Wildfire seminar! It’s back, bigger than ever, and jam packed with enough innovative case studies to rock your world. Developed in conjunction with our friends at Leo Burnett, this year Wildfire will be looking at the responsibilities of the advertising industry through a distinctly human lens. We’ve all heard the cliché about replacing the word ‘consumers’ with ‘people’, so isn’t it about time that we actually started doing it?
Set the date now now now. It’s Wednesday 18th, at 4pm, in the Debussy Theatre. That’s WEDNESDAY 18th…ok, so long as you’ve got it written down.
Leo Burnett will be talking about their fresh, 'HumanKind' approach to marketing - always putting people at the centre of their thinking. Not the brand, not the category. In keeping with this, we’ve got case studies from the world’s biggest brand Nokia, and will be finding out how Swedish retailer IKEA personalised their meatballs and MDF shopping experience. We’ll be looking at how Guinness in Hong Kong and Coca-Cola in China transformed community events with a little smart thinking, and bringing you the branded content emerging from unlikely places and winning viewers worldwide. We'll also be screening some stunning work from Leo Burnett in Madrid, which shows what can be achieved when you persuade your client that a thirty second spot isn't the aswer to their problems.
Make no mistake – there’ll be laughter, tears, and possibly also some widgets. After all – isn’t that what being a modern human being’s all about?
For those of you who aren’t coming and need some good news – may we direct you to this rather lovely piece of design. It’s a Google News homepage redone to include only the headlines you want to see. Samples making us happy include:
“Darfur Peace Process Well Underway”
“Successful third round of trials for AIDS vaccine”
“Lucas authorizes fan reworkings of episodes 1-3”
If. Only.
www.fugue.com/pics/goodnews.html
