Contagious ideas by PSST : spreading 2.0 innovation (editor = jérémy dumont, strategic planner, france)

What's Transformative Advertising? Here's One That Shapes Public Behavior.

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency. A local ad agency MOOZ! (Riga, Latvia) was tasked to develop a campaign against speeding and aggressive driving with the goal to in reduce the number of car accidents and casualties. Target audience were those who consider the speeding part of their lifestyles and polices have a hard time chasing them down.

The agency came up with the idea of Organ Donors Certificate as a part of the ad campaign. 

Here's the rest of the article

Posted by: Thibaud Imbert

Posted on: levidepoches.fr/contagiousideas

Source:  innovation playground by Idris Mootee

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency. A local ad agency MOOZ! (Riga, Latvia) was tasked to develop a campaign against speeding and aggressive driving with the goal to in reduce the number of car accidents and casualties. Target audience were those who consider the speeding part of their lifestyles and polices have a hard time chasing them down.

The agency came up with the idea of Organ Donors Certificate as a part of the ad campaign. 

Here's the rest of the article

Posted by: Thibaud Imbert

Posted on: levidepoches.fr/contagiousideas

Source:  innovation playground by Idris Mootee

What if the market research companies should consider communities?

image : cencedev.org

I was speaking on the Future of the Industry at the ESOMAR Panel Research 08 conference in Dublin last week, an international market research conference. Over the two days of the conference, a lot was said about social media and online communities (see previous posts on lessons we can learn from the team at MomConnection). Speaking in the last session on the last day is always more difficult, and I wanted to leave the people at the conference with something to think about. So I spoke about two issues we have seen develop FreshNetworks.

Firstly I spoke about how online communities, and more importantly the ability for consumers and brands to talk directly with each other using social media, is changing the client-agency relationship in research and other marketing services. Whereas previous agencies played the role of standing between the consumer and the brand (or the client and respondent in market research terms), now their role is more to facilitate these two groups interacting directly with each other. This sounds like an easy change but really it isn’t. It shifts both the role of the agency (from intermediary and translator to facilitator and advisor) and it throws up it’s own problems. In the research industry, for example, the agency, standing between brand and consumer, has an important role to play ensuring that any research is conducted in an honest manner, designed and carried out to make sure that the results are meaningful and that business decisions can be made on them. With the role of the agency and client changing, there is a need to change processes and techniques. The first step is to recognise that the role has changed.

here is the rest of the article!!

Posted by: Loïc LAMY

Posted on: levidepoches.fr/contagiousideas

Source: slow movement.com

 

Fritz Träumer's new creation for ADIDAS

adidas Originals x Lifelounge | All Day I Dream About Sneakers

 

adidas Originals has worked with Lifelounge to bring you a book that showcases some impressive works of artist Fritz Träumer, entitled “All Day I Dream About Sneakers”.

“All Day I Dream About Sneakers is a new collaborative project from adidas Originals and Lifelounge, inspired by the brand’s avid creeds of ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project showcases the story and kicks created by the world’s original sneaker freak, Herr Fritz Träumer – a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen.

A true visionary, Herr Fritz Träumer saw vast potential in the sneaker well beyond their athletic function and humble appearance. Absorbed daily in a world of sneaker design, he dreamed beyond the realm of possibility and quietly penned in a series of notebooks and journals, visions of sneakers that were truly out of this world.

 

In a unique collaboration with Lifelounge, adidas have published a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand, featuring excerpts from Träumer’s private journals and imagery of his unique sneaker creations.

Pictured to the right of this post are images of his dream sneakers, some behind the scene photos of their creation and images from the celebratory exhibition at Melbourne’s Dakota 501 Store.”

Have a look at the impressive line-up of works by the artist after the jump.

 

Posted by: Loïc LAMY

Posted on: levidepoches.fr/contagiousideas

Source: highsnobiety.com

 

 

Making the connection to people

The slow movement is about slowing down and having richer relationships with people. Not just our partner, but our entire family, our friends, our workmates, our neighbours, and anybody else wemeet. How many of us don’t know the names of our neighbours?
We are all one

A rich relationship is one where there is a deep connection based on loving-kindness. Some people think it takes time to develop a rich relationship and a deep connection. Yet a deep connection with another person can be made in minutes. It is all about where we focus. Do we focus on ourselves, or do we focus on the other person? When we focus on the other person, and that is, when we truly focus on the other person, we make a deep connection.

When we make a deep connection we make rich relationships and … 

Rich relationships make rich lives

When we connect to people in our community or neighbourhood we also connect to place and to the slow movement. In the fast-lane lives people don’t have time to slow down and talk and listen to others. Either they drive to work in stressful traffic, or they catch a bus or train and spend the duration of the journey reading a newspaper or trying to avoid eye contact with their fellow passengers.

Stopping for a chat

Why do people do this? What are they afraid of? What are they doing that is more valuable and rewarding than talking and connecting to people?

This fear or denial of other people’s existence is seen in the current attitude to older people in western countries. It seems that so many times, once a person reaches their latter years they are ignored at best, and at worst subjected to discrimination and abuse.

Other cultures have maintained the respect and sense of responsibility for their aged that we have in our cultural past. Why is this? Is it a result of our crazy desire for
Just Talking individuation? Or is it because we have believed the propaganda the media has fed us about youth, looks, health etc, that has led to some of us placing value on these things and conversely placing no or less than no value on aging, wrinkles/saggy skin, declining health etc.?

here is the rest of the article!!

Posted by: Jérémy Dumont

Posted on: levidepoches.fr/contagiousideas

Source: slow movement.com