In London this week for planning sessions. Did enjoy some quality time
Sunday with my sister’s family including a quick visit to Portabello
Road and then lunch at the Mandarin. This year Christmas’ decorations
are done with a budget in mind and you can see it is not like other
years. High Street retailers suddenly look main street. This will be
the most challenging season for retailers in 30 years particularly for
those high-end luxury brands as most have over expanded over the years
and there are so many marginal brands. And there will many who can
prove that they can be recession proof.
There are still many things that the super rich will always pay for
whatever they cost. The iPod trunk by LV is one. Karl Lagerfeld, who
decided to put his hand to an iPod case himself, owns a custom iPod
trunk to support his professed love of anything Mac. Lagerfeld totes
his gear around in a handcrafted custom trunk from Louis Vuitton. Well,
probably some bedraggled assistant has to pack his wardrobe of 20
iPods, one charger, JBL iPod speakers and a subwoofer. Too cool even to
even carry the LV monogram (but they do have Lagerfeld’s initials near
the handle and actually you can now order many items at LV with your
own initials) the trunk is made in trademark Taiga black leather with a
microfiber interior. Custom cases like these take from 5-6 months to
make and costs more than $10,000. I think this is worth both the price
and the wait.
Luxury goods are cyclical in nature just as other industries. The
leaders in luxury goods need to take a long-term view and strategic
business approach to look beyond today’s economic problems, it likely
that millions will continue to become luxury good consumer around the
world in the next two decades. The question is can you survive the next
24 months?
Posted by: Loïc LAMY
Posted on: levidepoches.fr/contagiousideas
Source: mootee








