They say that low-cost entertainment typically
thrives during a recession. No-cost entertainment apparently does
even better. Traffic to online gaming sites -- many of which feature hundreds of
free or low-cost games -- has soared as the economy has continued
to sour. According to comScore, the online gaming category
ballooned by 27 percent to 86 million unique users in Dec. 2008 vs.
the previous year.
Perhaps even more telling given the uncertain state of most users’ finances is total time spent for the category: It swelled by 42 percent last month, as Americans appear to be opting for more leisure time at home.
In fact, gaming now accounts for a greater portion of the total time spent on the Web -- climbing from 3.7 percent in Dec. '07 to 4.9 percent last month, per comScore.
Read More: AdWeek
Credits: Mike Shields
Posted by: Carl Fensome
on: Contagious Ideas
Perhaps even more telling given the uncertain state of most users’ finances is total time spent for the category: It swelled by 42 percent last month, as Americans appear to be opting for more leisure time at home.
In fact, gaming now accounts for a greater portion of the total time spent on the Web -- climbing from 3.7 percent in Dec. '07 to 4.9 percent last month, per comScore.
Read More: AdWeek
Credits: Mike Shields
Posted by: Carl Fensome
on: Contagious Ideas
