Is this the beginning of the backlash against big ad spending? Miller’s High Life
is being marketed as a no-nonsense, honest beer for the man with less
in his pocket. The website bears the claim: ‘truth is, there are other
beers out there that taste just as good as Mille High Life. Of course,
those beers cost a whole lot more.’
In keeping with this quality beer for a lower price, Miller is poking fun at the $3m price tag for a spot at this year’s Super Bowl (this Sunday for those who like their ads flashy and their athletes padded). A series of online and TV ads created by Saatchi & Saatchi, New York show a lovable employee of the High Life company demonstrating ways to save money on this annual sporting cash cow, including stashing hotdogs in a giant foam finger. What’s more, the company will be running their own commercial on the day itself, but it’ll be a grand total of one second long, based on the logic that ‘paying $3m for a 30-second commercial makes as much sense as putting sauerkraut on a donut.’ We think we agree.
A selection of potential one-second ads are available to view on the campaign microsite, as well as our hero explaining why $3m, given the current climate, is a ridiculous amount of money to spend on advertising.
Read More: Contagious Magazine/1-Second Ad
Credits: Contagious Magazine
Posted by: Carl Fensome
on: Contagious Ideas
In keeping with this quality beer for a lower price, Miller is poking fun at the $3m price tag for a spot at this year’s Super Bowl (this Sunday for those who like their ads flashy and their athletes padded). A series of online and TV ads created by Saatchi & Saatchi, New York show a lovable employee of the High Life company demonstrating ways to save money on this annual sporting cash cow, including stashing hotdogs in a giant foam finger. What’s more, the company will be running their own commercial on the day itself, but it’ll be a grand total of one second long, based on the logic that ‘paying $3m for a 30-second commercial makes as much sense as putting sauerkraut on a donut.’ We think we agree.
A selection of potential one-second ads are available to view on the campaign microsite, as well as our hero explaining why $3m, given the current climate, is a ridiculous amount of money to spend on advertising.
Read More: Contagious Magazine/1-Second Ad
Credits: Contagious Magazine
Posted by: Carl Fensome
on: Contagious Ideas
