Making Great Products That People Love Is Simple. It All Comes Down to three Things: A Simple User Experience, Design Around The Socialability Of A Product And The Uncovering Of Memories And Pleasure Associated With A Product.
Product designers are becoming marketers. Introducing the Baby Blackberry by Leapfrog. It's time that kids of high flying executives need their own Blackberry. The good news is that while your kid can type messages on the Baby Blackberry, it's not actually hooked up to anything. If I were the designer, I would have the thing to play Dad’s or Mom’s voices every time they press a keypad. Dad can remotely play a bedtime stories remotely while on a business trip. That would be cool.
Making great products that people love is pretty simple. It all comes
down to three things: A simple user experience, design the product
around its socialability of uncovering memories and pleasure of a
product. Designers are often putting too much energy doing task
analysis on the basic features, and missed the three most important
elements of product design.
What a product designer needs to to create things that people desire.
Things that jump out from the sea of sameness and justify a premium
price? Can design change the elasticity of products and shape the
demand curve? If yes, then what’s the use of conducting quantitative
research when consumers are not inspired by possibilities? You can ask
500 moms if they want to buy a video game console (and the answers is
no) versus if they want to have a Wii. The problem with market research
is the misapplication, that way it often produces misleading data.
Worst than not having any at all.
What makes product desirable? What makes them desirable to an extent that people are attached to it (like the Blackberry, iPod or Birkin)? What is the basis of those emotional bonding? Are they based on the brand or the product or a combination of both? They would go to the extreme of repair it or even keeping it while also buying an updated version, it affects multiple ownerships.
Read More: Innovation Playground
Credits: Idris Mootee
Posted by: Andreea Hirica
Posted on: Contagious Ideas
