Lancôme forges its path as leaders in new technology with new transit and online campaigns across the globe.
Lancôme, together with McCann Erickson Japan and media agency Dentsu, designed a transit campaign in Tokyo using suspended electronic paper - apparently the first time it’s been applied in this way - to project an image of a moving brush to mark the launch of their new electronic vibrating mascara product, Oscillation.
The campaign will be run on trains exclusively, as the only advertiser for the entire train, for two weeks until the end of March, on the busiest lines running through Tokyo’s CBD.
On the other side of the globe, to launch its Généfique product, Lancôme France, together with Digitas, are continuing to prove themselves as market leaders online. After having pioneered activity with Second Life, YouTube and Daily Motion, it has launched its own online arena dedicated to sharing its professional knowledge with consumers. www.lancome-webstation.com
By seeding, through a list of top 20 selected bloggers, and incorporating video footage into a series of online tutorials where consumers can learn more about their skin and how to care for it, Lancôme is engaging consumers and passing on knowledge and understanding on a scientific level.
Source: Contagious Magazine
Posted by: Craig Syms
Posted on: Contagious Ideas
Lancôme, together with McCann Erickson Japan and media agency Dentsu, designed a transit campaign in Tokyo using suspended electronic paper - apparently the first time it’s been applied in this way - to project an image of a moving brush to mark the launch of their new electronic vibrating mascara product, Oscillation.
The campaign will be run on trains exclusively, as the only advertiser for the entire train, for two weeks until the end of March, on the busiest lines running through Tokyo’s CBD.
On the other side of the globe, to launch its Généfique product, Lancôme France, together with Digitas, are continuing to prove themselves as market leaders online. After having pioneered activity with Second Life, YouTube and Daily Motion, it has launched its own online arena dedicated to sharing its professional knowledge with consumers. www.lancome-webstation.com
By seeding, through a list of top 20 selected bloggers, and incorporating video footage into a series of online tutorials where consumers can learn more about their skin and how to care for it, Lancôme is engaging consumers and passing on knowledge and understanding on a scientific level.
Source: Contagious Magazine
Posted by: Craig Syms
Posted on: Contagious Ideas
