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POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
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POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
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jérémy dumont DIRECTOR OF STRATEGIC PLANNING
By Steven Snell on June 24th, 2009
If you pay attention to advertisements, or if you browse through sites like Behance and deviantART, you’ve probably seen some very inspirational work involving the Nike brand or products. In this post we’ll feature 30 pieces of work for your design inspiration. Some are actual advertisements used by Nike, and others are experimental projects done by designers.
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
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jérémy dumont DIRECTOR OF STRATEGIC PLANNING
KISS is the title of this year’s Soirée des Belges. As that party is on Friday night, I can’t tell anything cheesy about that yet. For now, I’ll stick to KISS as ’marketers favourite way of keeping things short and simple’. The cases I like most in Cannes (and in communication in general) are the ones that start from a simple but clever idea. The strange thing is: those simple ideas are the hardest ones to find. Keeping things short and simple isn’t simple.
I’ve seen many KISS cases on the festival today. This mailing for the Swedish Post didn’t win an award, but is so simple I like it. The mailing introduced a new segmentation tool from the Swedish Post. To show how it works, a personalized letter was sent to prospects. The letter contained the name, age, birthday, school, address and car of the prospect. The results of the campaign were great, but this case couldn’t convince the jury. I guess that’s not so much of a problem for agency Fan Club. I’m sure they can buy a DIY Golden Lion in Ikea, another champion of KISS!
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
CANNES (AdAge.com) -- A ton of money went into the Outdoor Grand Prix winner at this year's 56th Cannes Lion International Advertising Festival. But not in the way you would imagine.
) |
The "Trillion Dollar Campaign" for the newspaper The Zimbabwean from TBWA Hunt Lascaris, Johannesburg, South Africa, plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country's record inflation and economic collapse. The campaign ultimately aimed to raise awareness of Zimbabwe's suffering under the Mugabe regime and increase the newspaper's customer base elsewhere in the hopes of getting it back into the hands of Zimbabwe people.
The paper was exiled from the country for exposing the corruption of its government, which subsequently imposed a 55% luxury import tax on the publication, making it unaffordable for the average citizen.
'Dig Out Your Soul'
The campaign beat out the other
front-runner for the honor, the "Dig Out Your Soul" campaign from
Bartle Bogle Hegarty, New York, for NYC & Co. and Warner Bros.,
which featured not a single billboard but made innovative use of the
outdoor arena, enlisting New York street musicians to perform
unreleased tracks from Oasis' "Dig Out Your Soul" in the city's subway
stations to promote the album's release. The campaign picked up a Gold
Lion and earlier had earned the best of show Grandy award at the Andys
earlier this year.
"The discussion for the Grand Prix reflects the larger discussions taking place in the industry," said outdoor juror Jose Molla, founder and executive creative director of La Comunidad. "The contenders were extremely different: one more traditional and the other more forward-thinking. We all agreed that both were good, but to me Oasis redefines what 'outdoor' is and could be, and that's a great thing. The lines are blurry and this could be the last year that a traditional format wins over something that is ground-breaking. Having said that, the actual Grand Prix is a very nice idea: to create awareness in South Africa about the economic opportunity in Zimbabwe, they printed the whole campaign in real bills, because they are cheaper than paper. They managed to do something very interesting with a traditional format."
Mr. Molla said the jury was split between the two campaigns and the deciding vote came from the jury's president, Akira Kagami, executive officer-global executive creative director, Dentsu.
Chipping in
Other earlier contenders for the top
honor included Leo Burnett's "Share Our Billboard" campaign for James
Ready Beer, which applied money to outdoor in another innovative way.
The campaign, from Burnett's Toronto office, asked consumers to chip in
$1 for the billboards to keep the cost of the brew down, and in turn
they would also get their own mugs displayed on James Ready billboards
in their respective neighborhoods. Another was the unusual "Melody
Road" campaign from Dentsu Razorfish, Tokyo, for Dunlop Falken Tyres,
for which the agencies constructed a special grooved road that played a
tune only when cars ran over it at 40 kilometer an hour, in order to
promote the brand's safety awareness.
Among other Gold honorees were the Alka Seltzer "Dissolve Your Problems" effort out of CLM BBDO Boulogne Billancourt; BBDO, New York's audio mural installations for HBO's "Big Love"; "Storage Solutions" from DDB Germany, Düsseldorf, for Ikea; and DDB, Paris' Boomerang campaign for Greenpeace.
This year's jury awarded 69 Lions total, including 11 Gold , 21 Silver and 36 Bronze. France was the most awarded country in outdoor, with nine Lions total, followed by Germany and the U.S., which each earned six lions, and then Brazil and India, which each took home five Lions.
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
June 25, 2009 by jeremydante
madonna, donning the vuitton bunny ears she did at the met gala,
appears in the latest vuitton ads for a second season in a row.
artistically directed by marc jacobs & shot by steven meisel; the
image seen above is for the AW09 ad campaign. i like the overall look
but i dont know how i feel about those ears, literally, its like- we’ve
seen that already. but i guess it works because its pushing that
signature element which was a large feature for vuitton during that
season. dont trip off that whole ‘mr.breathless’ script either, i think
that was a watermark from whoever leaked the photos. now we’ll have to
see how long it takes for this so-called video of the shoot to surface.
keep an eye out.
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
CANNES (AdAge.com) -- Saatchi & Saatchi took a refreshing turn this year in the introduction to its 19th-annual New Directors Showcase at Cannes, bringing up-and-coming director Marc Price onstage to recount his experience as a newbie who pulled off a near miracle.
Mr. Price is the talent behind "Colin," the zombie movie that generated heaps of buzz earlier this year in front of the same Croisette backdrop, at the Cannes International Film Festival. Its reported budget was only $70 -- a figure Mr. Price revealed was $70 more than the actual amount he had on hand to make the full-length feature.
| Live
action was just a small percentage of the mix and included a hilarious,
frenetic branded short for Adidas from Japanese director Kosai Sekine
about a relationship breakup messenger. |
Mr. Price's appearance marks a new direction for the event, which traditionally has been known for big-production openers featuring the likes of artist-acrobats Fuerza Bruta and showcasers-turned-A-listers David LaChapelle and Tarsem. Nevertheless, Saatchi couldn't resist the urge to perform a small stunt: A mini mob of zombies stormed onstage to tear into Saatchi's creative director-global culture, Richard Myers, who introduced the show.
As for the other new directors, the 23-person lineup demonstrated an eclectic mix of talent and techniques -- live action, animation, mixed media, tilt-shift photography and even laser scanning.
The showcase itself featured more videos than MTV, with clips making up the majority of this year's collection. Among them were another walking-dead performance, from director Eran Creevy, who delivered an expertly choreographed trailer-trash-zombie line-dancing extravaganza for Sonny J's "Handsfree"; a pregnant woman and a mysterious giant bubble in Poni Hoax's "Antibodies" by Wanda's Danakil; and a unique tilt-shift take on Sydney from Keith Loutit for the Megan Washington tune "Clementine." Not surprisingly, the show featured the much celebrated Radiohead "House of Cards" clip by Zoo Films director James Frost, which was created without cameras using two different laser-scanning systems.
Other videos included a crowd favorite from French quartet Megaforce that starts out looking like a typical lo-fi YouTube dance clip but introduces some dazzling effects trickery; Nick Hooker's surreal, black-and-white clip for Grace Jones' "Corporate Cannibal," in which the singer/model's face and figure morph into bizarre, alien forms; Ben Steiger Levines' video for Beast's "Mr. Hurricane," starring a dancing and shape-shifting swarm of bees; and $100-budget promo for Mac and Bird and Bees created entirely on a laptop by former Saatchi and BBDO agency-producer Dennis Liu.
Live action was just a small percentage of the mix and included a hilarious, frenetic branded short for Adidas from Japanese director Kosai Sekine about a relationship breakup messenger. Roman Kaelin and Florian Wittmann conducted a balletic performance between skateboarder and ant in a hilarious short, and Knucklehead's Siri Brumford delivered a compelling promo for Channel 4 that puts viewers in the shoes of director Stanley Kubrick on the set of "The Shining" with a brilliant tracked shot.
Other brand-related work included a whimsical, animated Scrabble spot from Irina Dakeva and Clement Dozier; Andre Maat and Superelectric's flip book on live-action idents for Cult TV; and a hilarious viral for Nokia from Zhu Jin Jing, starring a nunchuck-wielding Bruce Lee lookalike beating pingpong pros at their own game. Soft Citizen's Christopher Hutsul also inspired plenty of laughs with his shoe-guru short film for Nike, as did Federic Garcia and his world without women for Alto Palermo department store. Meanwhile, the Consortium's public-service announcement for Pain Without Borders illustrated the endless cycle of suffering caused by war.
| A
crowd favorite from French quartet Megaforce starts out looking like a
typical lo-fi YouTube dance clip but introduces some dazzling effects
trickery. |
Animation abounded on this year's screen, with a heavy serving of stop-motion, such as director Aaron Duffy's Special Guest self-promo starring a yarn guy apparently in love with his own rainbow hair; Antonio Balseiro's running Post-It notes for Nike; Corin Hardy's cigarette-box pyros in Prodigy's "Warrior Dance" video; and the Nathan Brothers/Oren Lavie's video for Mr. Lavie's "Her Morning Elegance," in which a mattress becomes the backdrop for a woman's elegant somnambulatory journey. On a more crafts tip, Partizan's Laurie Thinot brought screen-printing sensibility to info graphics for Autokratz's "Stay the Same," while Blacklist's Dvein generated some eerily realistic organic forms in show titles for OFFF.
Notably, the show introduced an online component this year in the form of a dedicated YouTube channel where viewers will eventually be able to watch all the films from the showcase's 19 years, as well as vote for their favorite piece from the 2009 show; the winner will be announced June 30. The channel will also provide an outlet for people to send in recommendations of directors for next year's event.
"I think the creation of this channel feeds very strongly to the raison d'etre of the showcase in the first place, which was to identify and expose talented new directors to the industry," Mr. Myers said. "The possibility of the industry, agencies and production companies to track down new talent we've found is now going to be a yearlong process, and not simply the one moment in Cannes."
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
Here are the three Grand Prix winners at this year's Cyber Lions, over at Cannes.
First, the award for the website & interactive campaigns category, went to...
CumminsNitro for "Best Job in the World"!!!
It's only the first time ever that one piece of work wins THREE different Grand Prix awards at Cannes. The same work won at the PR and Direct Lions! (Previously, only Ogilvy's Dove "Evolution" video had won two Grand Prix at Film and Cyber Lions in 2007)
Like I said when "The Best Job in the World" won the other two Grand Prix, I believe that it was definitely the most successful viral campaign ever staged, causing the mainstream media of almost every country in the world to talk about it for free. Such an amazing and SIMPLE idea, everyone of us would wish they had thought first!
Then, the award for the online advertising/innovative ideas category went to...
AKQA for Fiat's "Eco Drive" application.
Now, allow me to disagree with this decision, dear jury. Although very nicely presented, I don't think this application changed so much the perception for potential buyers and secondly, it's too much of a clone of the "Nike+" application and site. So, no much originality there. A great application, none the less.
I think however, that the "Whooper Sacrifice" Facebook application, by Crispin Porter + Bogusky, was far more revolutionary and advertised the product in a more powerful and original way.
Finally, we have the award for the viral category, which went to...
42 Entertainment for it's "Why so serious?" Alternative Reality Game, for the promotion of "The Dark Knight" Batman movie.
What can I say? I had seen this case at MIPTV 2009 at Cannes, presented by 42 Entertainment, and these guys are so much into these things, working on each campaign for years, not just months. This was big, inspiring and they clearly deserved it. If only to show people that it doesn't just take one single video on YouTube to do a full blown viral "campaign".
Well, that's it for the Cyber Lions 2009 then. The list of all the entries should be up soon, over at http://www.canneslions.com, for us to see and learn valuable lessons and get inspired from some of the world's best digital work.
Cannes this year I hear was all about being digital. It's not a question anymore. It's a given fact. Everything's digital. Every major campaign out there, has digital in its center, and all other channels are there to promote it.
A trend that soon, will start happening in Greece with some projects, if I can help it! :-)
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
(Social Innovation Lab for Kent )
SILK is a way of working that puts people and their everyday experiences at the centre of policymaking and service design.
Kent County Council (KCC) is well known for placing the citizens of Kent at the heart of all it does. From the Gateways to Telehealth, from Kent TV to the Kent Card, there are many examples of the ways in which the council has worked hard to build its services around people.
The Social Innovation Lab for Kent (SILK) was set up in 2007 with two ambitions. First, to provide a creative environment for a wide range of staff to work together on some of the toughest challenges the county faces. And second, by drawing upon best practice from business, design and social sciences sectors, as well as our own experiences here in Kent, SILK set out to establish a way of working that places it’s citizens at the very centre.
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY: ANDREEA HIRICA
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
