A few months ago, I translated Jeremiah Owyang's post about The Five Eras of the Social Web in French (here for 'my' French version, here for his English version) and something I found interesting in his post was his analysis on how nowadays, the Internet experience is somewhat incoherent for all of us because we all have various identities online. Take myself as an example: on Twitter I am @metoo, on Facebook I am Sandrine Plasseraud, on most other sites/network like Dopplr I am Sandrine. From a consumer journey point of view, it doesn't make sense and it's all very confusing and frustrating. I hate having to sign in/out of Facebook/Twitter/Yahoo & Flickr/etc. It would obviously all make sense to have a single identity and although I'm not saying Facebook Connect is the answer, it clearly can provide some interesting benefits. Which bring me to the subject of the Prototype Experience and Facebook Connect... Most of you might have already come across the Prototype Experience as it dates back from June 2009 but just in case - and as I was amazed by the experiment myself - here is what it's all about... To advertise the new Protype video game, here is a 'simple' website asking you to connect via Facebook, which I've done - and the results is I am fully immersed into the experience (vi Facebook images & info from my personal profile). Check out some of the screen grabs from the video:
Check out by yourself on the Prototype Experience website.
NB: of course this is not my real credit card number ;-)
POSTED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY : francois perennes
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