We understand that PR is the word of mouth discipline. How do we do it? We start by defining what it is in your brand that has genuine authenticity (crucial for WOM). We’re expert at turning that insight into creative ideas and content that influencers want to share with their audiences. We then negotiate with them by providing perfectly packaged content (from press releases to podcasts), which they gladly print, post, broadcast or e-mail. In so doing, we achieve the holy grail
– advocacy and engagement.
POSTED ON CONTAGIOUS IDEAS : 2.0 strategic planning BY : francois perennes
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2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
