If imitation is the sincerest form of flattery, having a few wicked smart people take what we’ve done and elaborate on it is… amazing. We are always very impressed with the quality of thinking and communication done by the community management team at Radian6 – led by David Alston & Amber Naslund – now with additional strength from Lauren Vargas, Teresa Basich, and Katie Morse. They have done a tremendous job of advocating on behalf of community management and share our passion for its growth as a discipline. A lot of people are just exploring what community management means and Radian6 has put together a fantastic eBook on the topic – Building and Sustaining Brand Communities. It covers a lot of ground, including: In an easy to read and absorb format, they’ve combined the principals of community with the fundamental tenants of good business to create a playbook for companies who want to start engaging more proactively with their communities. I particularly appreciate their emphasis on the resources required to implement a community initiative – it’s not free, even if using public social networks. Developing a realistic strategy and budget that accommodates one’s goals is a really important initial step. I also appreciate the importance they place throughout their book on cross-functional collaboration, whether it is with IT to ensure the systems are in place and effective or it is around early discussions with legal teams regarding the risks and boundaries that might exist. Lastly, predictably, I love how they have interpreted and extended the definition of the Community Maturity Model that we developed.
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SOURCE : community-roundtable.com
PAR: alexis mouthon
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AGENCE DE PLANNING STRATEGIQUE 2.0
DIRIGÉE PAR: Jérémy Dumont
