Internet IS disintermediation. It removes boundaries between services/product producers and consumers. Which means that if your business model consists in standing between them, as a gatekeeper, then you have a positioning problem. Record companies have been learning this the hard way during the last decade. We all know about Myspace and how musicians made their work popular before signing a contract with a record company (think Lily Allen and Arctic Monkeys). It looks like even this time is over : the music industry business model is now getting a step further towards disintermediation with the smart, cheap and beautiful Pomplamoose. Video Songs from Standford.edu Nataly Dawn and Jack Conte met in Standford University. They both come from a family where music is all around the house and both started playing instrument and singing very young. The video song concept is inspired by the mid 90s Danish Dogma 95 avant garde film making movement. The idea is a) do it yourself approach b) shoot the musicians while recording and c) edit the music and video so that e) all the sources of sound are displayed on a split screen during the clip. Pop covers They’ve been doing both covers (Michael Jackson, Beyoncé, Earth Wind & Fire -see below- etc …) and own material (Pas Encore the video above).
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