I’m a huge believer that people can process information more quickly and more deeply when it is presented as a visual narrative. 80% of the brain is dedicated to visual processing….
One of the best examples of this is Gapminder -a data visualization tool used to highlight statistics about our world to promote the UN Millenium Development goals.
Contextualizing abstract data in this manner allows for an increased understanding of the World, possibly leading to insights and more informed decisions.
If you can get people to play with the information and see the impact, you can unlock even greater understanding:
Designers Jochen Winker and Stefan Kuzaj work with the visualization of data, and have been developing innovative models for absorbing complex information. Their latest work (you can see above) features methods for making information interactive, requiring users to engage with devices in order to fully unlock the value of the information at hand.
Some great examples:
SOURCE : Katie Chatfield
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