The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009.
1st social trend : Self Accomplishment
- Recentring on oneself
- The need for doing things
- Conscience awakening
Second social trend : Interactive Identity
- Open Identity
- Co constructed Identity
- Active Identity
- Augmented Identity
The 3rd social trend : Networking
- People like us
- Activation links
- Interpersonal links
- Influence nodes
4th social trend : Collective automation
- Shared activity spaces
- Action communities
- Open access
- Geolocalisation
- Technological automation
2009 SOCIAL TRENDS Marketing Communication Media Creativity Design
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Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline.
We have enabled companies such as iDTGV, Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders comunities or to integrate social media in their strategies.
At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0), is the place where 60 000 professionals working in marketing, communication, media and design interact to share ideas and master 2.0 innovations.
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY : jérémy dumont
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