The Planning Survey was born because I had a performance eval-
uation coming up and I wanted to know if I was being paid fairly.
Up to that point, I was guilty of what most women apparently do:
not negotiating. But I couldn’t say with any certainty what was
fair.
So I set up a little Zoomerang survey and offered to share the re-
sults with everyone who participated.
133 people participated that first year. I got a raise and so did a
lot of the participants. “Don’t you think I’m at least average?” is a
great way to approach those conversations.
I went on to The Martin Agency in Richmond (192 participants the
second year and 466 the third) and Crispin Porter + Bogusky in
Miami and Boulder (798 participants that year). Then I was offered
the opportunity to work internationally and moved to Amsterdam
working for DDB and Tribal DDB (1217 participants last year).
Now, I've just started as the planning director for StrawberryFrog
Amsterdam and it feels like the 1578 people who took the survey this year are coming along with me for the ride.
The survey has been an immensely positive experience for me,
especially getting to know so many planners out there in the
world. I love how we all get smarter together as we go.
And now the Planning Survey is manned by a team. This year I
was joined by Megan Averell of Hill Holiday Boston, Julia Lee of
Señora Rushmore Madrid and Bori Toth of TBWA Berlin. I think
you’ll soon see the difference that 6 extra hands can make.
Your comments and feedback directly impact the questions we
ask, so feel free to contact us via blogs, twitter, email. And I’ve
connected to most of you on LinkedIn. This is a great way to
reach out to other planners. Just send them a message –
I’m happy to forward it along.
As always, thank you for playing.
Heather
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