#BigChip2010
Click here for details of the animation
Fantastic Big Chip!
Great atmosphere, superb winners at the 12th annual Big Chip awards.
Big winners at last night's Big Chip awards were Lightbox Education and Stardotstar.
Lightbox walked away with the prestigious Grand Prix as well as the Best Public Sector Project for MP for a Week - "a uniquely credible and intriguing view of the political process" said the judges.
Stardotstar landed three of the chunky star-shaped awards including the coveted Big Chip New Media Agency award, along with Best Application of Technology for their Nosey Parker iPhone app, and Best E-learning with Things to come.
Click here to see all the winners
Click here to see a gallery of photos
The awards were hosted by Terry Christian. Actor David Threlfall of Shameless fame made the appeal for homeless charity, Byte Night, which raises money for Action for Children.
Other strong winners included some new faces.
Jono Brain of Digital Blah Blah is the new Matt Booth after winning both the Best Freelancer and Best Use of Visual Design - two awards in one year for a newcomer.
Cahoona won the prized Tasty Website award - decided by popular vote - as well as Best Not for Profit Project for their Band On The Wall Website redevelopment.
Manchester Museums Consortium and Visit Manchester won the Best On-line Brand Development as well as winning a commendation for Best Public Sector.
Click here for full details
Click here for the winners photo gallery
Read the story from Insider here.
Click here for other coverage
Keep an eye on this site for more in depth detail over the next few days.
Background
- Read about the background to Big Chip and see the video
- See the history of Big Chip and the winners of past awards including the hall of fame.
The Big Chip awards - now in their 12the year - are brought to you by Manchester Digital, the independent trade association, working with partners from across the North West, including Merseyside ICT. Organised by and for the industry, the Big Chips have an unrivalled reputation for integrity and independence and are judged by a distinguished panel of experts.
Agency: Pavilion Communications Services
Client: UCI Cinemas (Now Odeon)
Project: UCI Star Wars Book B4 Digital Campaign
In 2004 UCI (before it became Odeon) commissioned Pavilion to encourage guests to book tickets in advance of general release for upcoming films. In response Pavilion launched Book B4, a new online guest service for this purpose. In 2005 the service was promoted to a wider audience through a search marketing campaign that targeted new customers and as the hotly anticipated film Star Wars III: Revenge of the Sith was the year’s blockbuster, a digital campaign was built around it and Book B4. The digital marketing plan followed a ‘drip feed’ communications schedule to ensure maximum ‘opportunity to see’.
The schedule began 6 weeks before the film release with on-site banners and newsletter emails to site users and advanced through a targeted email campaign, an incentivised email campaign, online advertising across Yahoo! and Channel4 using audio-enabled banners, overlay ad formats featuring X-Wing and TIE Fighter creative and finally a last email push to anyone who had not yet pre-booked. The click through rates on the email alerts were 23% and the Web site took 39%of all pre-bookings, double the central telephone booking office, email and Web site banner conversion rates were 10% and the overall ROI was ten times the investment.
Shortlist
- McCann-i - American Airlines
- Code - Huggies Little Swimmers Campaign
- McCann-i - Sainsbury’s Bank
- Pavilion Communications Services - UCI Star Wars Book B4 Digital Campaign
