What now? What next? Bringing together those from across marketing, comms, PR, customer services & beyond

 

Head of UK Communications, McDonald's	Interactive Marketing Manager, Unilever
Industry Manager, Google	Head of Social Marketing, Coral Racing
Trade Marketing Manager, News International	Head of Marketing & Communications, The Landmark Trust
Digital Communications Manager - EMEA, Harley-Davidson	Manager Global Media Relations, Novartis International
Head of Social Media, EURO RSCG	Global CEO, Hall & Partners
Digital Marketing Manager, RBS	Head of Publicity, Freeview

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At Social Brands, we will be bringing together the brands that are truly social, those that are tying buzz to business results, those that are looking at engagement rather than numbers and those who are not just monetising activity but can track a real ROI. Over 26 brands including Unilever, M&S, 02, BT and First Direct will be sharing their expertise, answering your questions and debating the latest challenges when it comes to social media for communications, PR, marketing, customer services and beyond!

Programme highlights:

Question the biggest hitters, Google+, LinkedIn and Facebook will be answering your burning questions on how brands can optimise performance online and will delve into how the channels will be evolving

Who should own social media? Join one of the biggest debates in the social space – discover how leading brands are structuring their social media strategy to streamline and optimise activity

Measurement made clear: Counting likes or tweets isn’t enough – learn how to move beyond soft measures and prove your reach, engagement and ROI

Global Head of Brand, Aviva delves into their global campaign ‘You Are The Big Picture,’ a highly ambitious integrated campaign which placed social media at the heart of it’s strategy – hear their high’s and low’s and what they have learnt 18 months on

Tailor your day: choose from streamed seminars including social commerce, social CRM, mobile, crisis communications, video and content

Don't miss our separately-bookable pre- and post-event workshops:

How To Win Friends & Influence People In 140 Characters!
Pre-Event Twitter Workshop: 7 February 2012
View agenda here

How Can I Help? Using Social Media To Engage Customers & Drive Business Impact
Post-Event Social CRM Workshop: 9 February 2012
View agenda here

 

 

Wednesday 8 February
08.15	Registration
09:00	Editor's Opening Remarks   Danny Rogers, Editor in Chief, Brand Republic Group
09:10	Chair's Opening Remarks Debbie Weinstein, Senior Director, Global Media Innovation, Unilever
09:20	Who Should Own Social Media? The Big Battle Between Collaboration & Ownership Although most agree that not one department owns social – doesn’t the buck have to stop somewhere? What are each discipline’s social objectives and how can you align these? What involvement should agencies have and what type of agency is best placed to handle your social media activity? How can you optimise and streamline activity? Tom Glover, Deputy Director of Communications & Head of Digital Communcations, Financial Times Juan Ramlill, Senior Manager, Global Digital Marketing, Sony Ericsson Mobile Communications Amanda Brown, Head of PR, First Direct
10:00	Measuring Reach, Engagement & ROI – What Calculator Should You Be Using? You may think your social media activity is working but are you confident that you can systematically prove its value and ROI? With measurement getting more and more sophisticated what are some of the formulas being used by those ahead of the game and can you really move beyond soft measures? Making social smarter: measuring reach and engagement Tying buzz to business results: when counting likes or tweets isn’t enough! Assessing the indirect impact of your social media activity on customer engagement, sales and the bottom line From data to dollar value: using social media data to more effectively drive business results and optimise your ROI Jeremy Waite, Head of Social Media, Phones4U Stephen England-Hall, Chief Client Officer, Syncapse Corp Claire Dennison, Social Media Manager, MORE TH>N
10:35	Morning Refreshments
11.00	Fourth Base James Warren, Chief Creative Officer, Digital, Weber Shandwick, will discuss the similarities between social media and teenage sex; everyone's talking about it, very few are doing it and almost none are doing it well. Based on insights gained from proprietary research, James will talk about how to successfully build social into your brand. James Warren, Chief Creative Officer, Digital, Weber Shandwick
	Pick ‘N’ Mix Sessions: Tailor Your Day From A Selection Of Social Media Sessions * Choose from sessions A, B or C at 11:30 and between D, E and F at 12:20.
11:30 A)	Content Is King & Dialogue Is His Queen: How To Get It Right On Social Media  Avoiding content fatigue: steps to ensure that you are creating innovative and engaging content  Keeping the masses engaged across different platforms whilst remaining consistent with your brand  Developing a long-term content strategy across all departments without stifling creativity Alex Pearmain, Head of Social Media, 02 UK Charles Williams, Editorial Manager, Communications Coordination, British Red Cross Sophie Brendel, Head of Digital Engagement, BBC
11:30 B)	Setting Up Shop: Driving Revenue Through Social Commerce Assessing if social commerce is right for your brand  - what are the opportunities?  - what is the future? Who is the social shopper and how can you tap into their behaviours and motivations? What role do vouchers and incentives play in social commerce? Sienne Veit, Head of New Technology Business Development, Marks and Spencer Julia Monro, Community Manager, Marks and Spencer
11:30 C)	Technology & Services Showcase Want to know what goes on behind the scenes to amplify your brand through social media? Explore and sample the latest tools available to ensure you stay ahead of the game!
12:20 D)	Social CRM: Using Social Media For Customer Engagement & Relationship Management What is Social CRM really? Developing the right Social CRM strategy – how should this be done? What Social CRM database should you be using and how can you integrate this into your existing system?  - how do you best budget for this and prove its value? Monitoring and managing Social CRM  - assessing the tools available  - monitoring response rates and turnaround times Bian Salins, Head of Social Media Innovation, BT Customer Service
12:20 E)	Video: Creating the Viral Effect What are the key components? What is the potential for your brand? Is it actually engaging your audience and delivering a ROI or just gaining hype amongst the wrong audience? Speaker To Be Announced
12:20 F)	Social Media: The Boardroom Verdict Top tips for demonstrating the business impact of social media to the boardroom - what can you evidence? - justifying headcount and spend - proving ROI Overcoming knowledge gaps and gaining boardroom buy-in Ben Carter, Head of Central Online Marketing, Betfair
13:10	Lunch
	Pick ‘N’ Mix Sessions: Tailor Your Afternoon From A Selection Of Social Media Sessions * Choose from sessions G, H and I at 14:10 and between J, K and L at 15:00.
14:10 G)	The Social Media Technology Showcase Want to know what tools your competitors are using to amplify their brand through social media? Explore and sample the latest technology available to ensure you stay ahead of the game!
14:10 H)	Mobile: The Future Is….? Assessing why, who and when audiences engage with social media on their mobile What’s really in it for the brand and consumer? Identifying how social media is evolving for mobile and how to utilise it as a marketing tool How can your brand engage with consumers through location-based social tools? Simon James, Head of Shopping Comparison, moneysupermarket.com
14:10 I)	Legal Issues, Ethical Issues: Red Flags & Best Practices Brush up on the basics of what you can and can’t do on social media Understanding how intellectual property law effects social media What to do if things go wrong Nick Stringer, Director of Regulatory Affairs, IAB Phil Sherrell, Partner, Bird & Bird
15:00 J)	Using Social Media To Monitor & Manage Your Brand’s Reputation Before, During & After A Crisis In this session Visa Europe shares insights on: How to manage your reputation online: dealing with the speed of information circulating on social media The dos and don’ts of how to use social media to react and respond when a crisis does occur Simon Kleine, VP Corporate Communications, Visa Europe Amanda Kamin, Head of Issues Management, Visa Europe
15:00 K)	Gamification Unboxed: Over-Hyped Or The Future Of Interactivity? Gamification and social media have played a role in marketing in the past, but not like today. Debate whether gaming has a future for brands, hear how brands are using social gaming and discover 5 top tips to use this tool to create long-term brand engagement. Speaker To Be Announced
15:00 L)	Understanding & Influencing The Social Audience: Why Consumer Behaviour Trends Can Revolutionise Your ROI Get to grips with the social, cognitive and emotional factors around how and why your social audience behaves like it does and understand how to really influence purchasing and usage choices. Speaker To Be Announced
15:50	Afternoon Refreshments
16:20	Top Tips for Integrating & Distributing Social Media Across All Your Touchpoints: The Aviva Story When consumer trust in the financial industry was at an all-time low Aviva launched their global campaign ‘You Are The Big Picture,’ this highly ambitious campaign made social media central to its strategy rather than a tactical delivery mechanism and proved to be a great success. Now 18 months on they share the highs and lows of the campaign and explain how they effectively integrated and embedded social media into the heart of their marcomms activity and what positive impact it had on their overall campaign. Virginia Barnes, Global Head of Brand, Aviva
16:50	Social Media Sofa: What Now, What Next? Social media channels are continuously and rapidly evolving so what’s next? Ensure that you have the latest information on how the social space is going to be shaped and how these changes will affect your brand. Hear straight from the horses’ mouth on what the social platforms have planned for 2012 and beyond, and how you can remain one step ahead in the brand race! How are current social media channels evolving? What is the future for social commerce and monetising content? Assessing emerging channels What’s happening on the international front? Peter Fitzgerald, Country Sales Director, Google UK Pete Devery, Corporate PR Lead, Microsoft EMEA Joshua Graff, Director, Marketing Solutions EMEA, LinkedIn Stephen Haines, UK Commercial Director, Facebook
17:30	Chair's Closing Remarks & End Of Conference