Theatergoers are already using Twitter’s Periscope and Meerkat live-streaming video apps, which have launched in the past few weeks, to broadcast movies directly from cinemas — including this weekend’s blockbuster, “Furious 7.”
However, studios apparently aren’t overly concerned that box office will be hurt by the shaky, handheld live streams on Periscope and Meerkat, which may include only a few minutes of a film anyway. Other forms of piracy, including in-theater camcorders who try to sell copies of films and peer-to-peer downloaders, are a much more serious concern.
A search on Twitter revealed at least a dozen posts by users purporting to be live-streaming “Furious 7″ on Periscope, and at least one Meerkat user doing the same. Yes, that’s a drop in the bucket for the pic, which is on track to clear $150 million in its opening frame, but it’s still early days for the apps, which have become quickly popular among the technorati.
“We haven’t encountered any issues with (Periscope or Meerkat) yet,” said Patrick Corcoran, National Association of Theatre Owners VP and chief communications officer. But, he added, theaters generally do not allow patrons to use devices capable of recording video to be used in auditoriums: “The same would be true of devices that live-stream.”