| Date | November 3, 2011 |
|---|---|
| Location | Palais des Congrès Paris France |
| Speaker | Delphine Gatignol, VP Sales, comScore Europe |
| Session Time | 11:30 a.m. |
| Description |
How can we measure the ROI on fans? Delphine Gatignol speaks on the power of Facebook. Main points include:
|
From 14 to 21 february 2011
Paris is THE destination for lovers next week.
I love you (Paris, je t’aime, in French) is an artistic path inititated by creative thinkers from PSST and Sans Interdits Arts agencies. The intimate trip starts from Saint-Louis island to Le Marais district in Paris city… a true romance for lovers.
…the map.
… the artists: Adeline Mai, Richard Schlang, Justine Bonvarlet, Thi-Thanh, Nicolas Receveur & Emmanuel Bajolle, Ludovic Zuili, Cecilia Mims, Karine Paoli, Feebee, Sige, Art of Love, Sophie Arancio, Sonia Burel, Benjamin Helion, Kein Kunstler, Icar D, Hanane Bererhi, Zaza Noah.
Program on the 14th:
RDV 7PM at café le Saint-Régis angle Jean du Bellay and saint Louis en l’île roads (île saint Louis).
8:30 PM performance – Live painting by ZAZA NOAH on saint Louis bridge.
All night long shooting « Hug me » by Karine Paoli http://www.hugme.fr and Le bizjoo (the first kiss) by Gabriel Fabre.
RDV from 11PM until morning at La Maison Close, 13 rue de Braque 75003 Paris – password: Paris je t’aime.
check the official website www.PSST.fr
Born in Genova in 2009, the project “guerrilla creativa urbana” (urban creative guerrilla, nrd) by Mattia Paco Rizzi reflects on parking areas and propose an alternative use of these urban spaces: “I Park Art” wants to take back public space with artistic performances that become accessible for all.
It's now happening in paris
envoyez nous vos actualités + inscrivez vous a la newsletter : www.psst.fr PAR:GLUEMAN
ACCÈS DIRECT A LA PLATEFORME: PSST.FR
UNE INITIATIVE DE: POURQUOI TU COURS?
AGENCE DE PLANNING STRATEGIQUE 2.0
DIRIGÉE PAR: Jérémy Dumont
Paris 2.0 est un évènement qui a pour vocation de réunir des acteurs d'Internet et des professionnels afin de rendre compte des expériences, des tendances et des évolutions liées au développement des nouveaux moyens de communication 2.0 dans l'environnement économique et social.
Paris 2.0 est organisé par un collège d'entreprises qui ont mis leurs ressources en commun pour rendre possible cet événement. Ainsi, chaque société organisatrice est chargée de mettre en place des tables rondes, débats, ateliers et démonstrations.
Les entreprises organisatrices seront heureuses de vous acceuillir du 8 au 12 Mars, à l'Espace Kiron, pour un moment d'échange et de partage accessible et ouvert au plus grand nombre. Les places pour PARIS 2.0 sont au prix de 10 euros par jour, des invitations gratuites sont disponibles avec notre code promo.
ACCES AU SITE DE PARIS 2.0 = PARIS20.PSST.PRO
" Des médias, des contenus et des gens : de la mediation à l'intermediation "
OUVERTURE DE PARIS 2.0 : QUELLES SONT LES TENDANCES 2009-2010
Dans le THEATRE en présence de tous les organisateurs de PARIS 2.0.
Voir les thèmes abordés
10 START UPS INNOVANTES DANS LES MEDIAS EN 2010
Ateliers organisés dans le FORUM par Franck Perrier, Directeur Général de IDAOS : www.idaos.com
Voir les thèmes abordés
LA MUTATION DES MEDIAS A L'ERE DES RESEAUX SOCIAUX
Tables rondes organisées dans le THEATRE par Jean Maxence Granier Directeur associé et fondateur de THINK-OUT : www.think-out.fr
Voir les thèmes abordés
" La marque sur les réseaux sociaux : au delà des biens, le bien commun "
LA MARQUE SOCIALE
Dans le THEATRE par Jérémy Dumont directeur du planning stratégique de pourquoi tu cours : www.pourquoitucours.fr
Voir les thèmes abordés
L'EXPERIENCE DE GROUPAMA DANS LES RESEAUX SOCIAUX
Ateliers organisés par SOCIAL BIZ et TEQUILA dans le FORUM : www.sociabliz.com
ECONOMIE DES MEDIAS SOCIAUX « comment, pourquoi, combien ? »
Dans le PLATEAU TV, animée par Cyril Bedel président de NEOWEBIA : www.neowebia.com
Voir les thèmes abordés
LES RESEAUX SOCIAUX A USAGE MARKETING
Tables rondes organisées dans le THEATRE par Emeric Ernoult, président de AFFINITIZ : affinitiz.com
Voir les thèmes abordés
" Comment une marque peut réunir dans les réseaux sociaux "
LE TRANSMEDIA : LES JEUX EN RESEAU
Dans le PLATEAU TV, animée par Nicolas Bry FT/PRESIDENCE/Orange Vallée, en charge du transmedia lab : www.transmedialab.org/en/
Voir les thèmes abordés
L'EVOLUTION DES METIERS DE LA COMMUNICATION
Dans le PLATEAU TV, animée par Xavier Cazard, président d'ENTRECOM : www.entrecom.com
Voir les thèmes abordés
ATELIERS : DES INTERACTIONS AVEC DU SENS
Ateliers organisés par David Carvalho, 3e-Oeil Studio Paris New York Dubai : www.3e-oeil.com
Voir les thèmes abordés
" Un nouveau mode de gouvernance : une entreprise des réseaux "
INNOVATION OUVERTE ET EN RESEAUX
Tribune Libre : NOUVEAU MANAGERS, DIVERSITE EN ENTREPRISE
Voir les thèmes abordés
COMMENT FAIRE TRAVAILLER LES GENS ENSEMBLE ?
Ateliers organisés par POSITIVACTORS dans le FORUM : www.positivactor.com
Voir les thèmes abordés
UNE AUTRE ENTREPRISE EST POSSIBLE
Encadrée par Bernard Giraud Vice-President Sustainability and Shared Value Creation Danone : www.danonecommunities.com
Voir les thèmes abordés
DES RESEAUX DANS LES ENTREPRISES
Tables rondes organisées dans le TEATRE par Alain Granier, président de jamespot : www.jamespot.pro
Voir les thèmes abordés
" Des entreprises, des hommes et des idées "
LES SOLUTIONS DE RESEAUX SOCIAUX D'ENTREPRISE LES PLUS INNOVANTES
Ateliers découverte organisés dans le FORUM par Arnaud Rayrole, fondateur de USEO : www.useo.fr
Voir les thèmes abordés
D'UN MONDE A L'AUTRE
Emission
filmée et diffusée en direct dans le plateau TV en présence de 50
personnes, animée par Serge Perez, président des Ateliers Corporate : www.lesatelierscorporate.com
Voir les thèmes abordés
INNOVATION OUVERTE ET EN RESEAUX
Tribune libre. INNOVATION 2.0, ENTREPRENEURS SOCIAUX
Voir les thèmes abordés
INNOVATION COLLECTIVE SUR LE TERRITOIRE
Retour d'expérience en duplex avec les villes du monde organisé dans le THEATRE par Laura Garcia Vitoria : www.territoires-de-demain.org
Voir les thèmes abordés
APPLICATIONS MOBILE : L'ACCES AUX SERVICES EMBARQUES...
Ateliers organisés par SMART&SOFT : www.smartnsoft.com
Voir les thèmes abordés
LES APEROS DU JEUDI : JEUDI 11 MARS de 19h a 23h, a l'espace KIRON
" expérience sociale collective "
A l'occasion de paris 2.0 "réseaux sociaux et innovation sociale ", Lionel Guesnet vous invite à prendre le pouvoir le temps d'une émission aussi engagée que décalée : www.gouvernementprovisoire.org
Amis bloggueurs, facebookeurs, twittoriens, twittoriennes, faites-vous entendre ! Ce programme satirico-citoyen permet à chacun de devenir Ministre et de siéger le temps d'une émission autour d'un 1er Ministre pas comme les autres. Dans le passé, Karl Zero, Tom Novembre et François Rollin se sont prêtés au jeu. Qui sera notre prochain 1er Ministre provisoire ? Surprise !!!
Vous voulez vous faire une idée : www.gouvernementprovisoire.org
ACCES AU SITE DE PARIS 2.0 = PARIS20.PSST.PRO
l'exemple de THINK PUBLIC aux UK
Think public presentation by Deborah Szebeko
View more documents from whatidiscover.
An Introduction to Co-design for students
View more documents from thinkpublic ltd.
De nouveaux modeles / métiers / techniques / medias
A Hybrid Model for Open Innovation
View more documents from Face.
Business Models Beyond Profit - Social Entrepreneurship Lecture by Alexander Osterwalder. Slides of a 3h Lecture he gave at Jacobs University, Bremen, Germany for the impACT program. Examples include Kiva, Grameen Bank, Wise and many moreBusiness Models Beyond Profit - Social Entrepreneurship Lecture
View more documents from Alexander Osterwalder.
What Is Social Interaction Design? By adrian chan. Introduction to social interaction design, a design approach to social media and social softwareWhat Is Social Interaction Design?
View more documents from adrian chan.
Designing for social sharing. Rashmi's talk at Webvisions on social sharingView more presentations from Jonathan Boutelle.
Advances In Mobile And Social Networking Alvin Chin Presentation slides from the Social Networking Conference in London, UK on September 24, 2009Advances In Mobile And Social Networking Alvin Chin
View more presentations from ubiquitousdude.
Des exemples concrets dans l'écononie solidaire, la culture,
l'éducation, la santé...et la vie publique...
Technologie & Innovation Sociale
View more documents from RECONNECT.
Les questions du numérique dans les musées Exposé de yannick Vernet présenté dans le cadre d'une formation DRAC/CNFPT le 1 décembre 2009. L'objectif était de faire une présentation générale des questions numériques dans les musées et autres institutions culturellesLes questions du numérique dans les musées
View more presentations from yannick vernet.
Ologie: Social Media & Higher Education by Leigh Householder. Slides from the Making Digital Connections webinarOlogie: Social Media & Higher Education
View more documents from Leigh Householder.
PHRs, Health 2.0 and the Impact of Social Media on Health Care Presentation by Bob Coffield and Jud DeLoss at the American Health Lawyers Association Annual Meeting, July 1, 2009, Washington, DC.PHRs, Health 2.0 and the Impact of Social Media on Health Care
View more presentations from Bob Coffield.
Social Media Benefits For Researchers by coordinator eLearning at the Institute of Tropical Medicine in Antwerp. I have a keen interest in social media for low resource and mobile settings.
Social Media Benefits For Researchers
View more presentations from ignatia.
Social Media in Public Life A presentation by Steven Clift, E-Democracy.Org on social media in public life (local emphasis) and an overview of current and future "Issues Forum."View more presentations from netclift.
envoyez nous vos actualités + inscrivez vous a la newsletter : www.psst.fr
PAR: Jérémy Dumont
ACCÈS DIRECT A LA PLATEFORME: PSST.FR
UNE INITIATIVE DE: POURQUOI TU COURS?
AGENCE DE PLANNING STRATEGIQUE 2.0
DIRIGÉE PAR: Jérémy Dumont
# Organised by:
aha@lists.ecn.org and AHA:Activism-Hacking-ArtivismPSST Presents "Hacking Attitude" ... a "les apéros du jeudi" special linked to the Milan Ahacktitude 2009
Credits : image
More on Him (Erik De Nijs )
" HACKING ATTITUDE"
at l'espace Kiron in PARIS 26th of November 2009
19:00- 23-00
www.kiron.fr
10, Rue de La Vacquerie
75011 Paris
+ 33 1 44 64 11 50
POSTED ON CONTAGIOUS IDEAS : 2.0 strategic planning BY : francois perennes
THE BEST OF OUR BLOGS PSST.FR
AN INITIATIVE OF POURQUOI TU COURS ?
2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
Pour accéder au programme complet et s'inscrire à PARIS 2.0 :
The conference takes a total of four days, and is attended by a young, edgy French crowd. I am unfortunately only here for an afternoon and a morning, and arrived in the middle of a session devoted to marketing themes – which is not my greatest passion.
One little gem in this fast paced environment was a short presentation by Sonia Hecquet, who is responsible for interaction design at SQLI/la machine créative, a small French agency. Sonia is greatly intrigued by gestural interfaces and augmented reality tools, and gave her audience a high level overview of the latest developments in the field (which I hope to share with you later).
More to follow tomorrow, when the focus will be on design.
Publié par http://www.experientia.com/blog/la-realite-augmentee-and-other-paris-2-0-themes/
SUR : Le Vide Poches
PAR : jérémy dumont
LE MEILLEUR DES BLOGS SUR PSST.FR
UNE INITIATIVE DE POURQUOI TU COURS?
AGENCE DE PLANNING STRATEGIQUE 2.0
DIRIGÉE PAR jérémy dumont
Le programme est maintenant accessible en ligne
The agenda of the conference is now on line
CLIQUEZ ICI / CLICK HERE :
http://fr.amiando.com/strategies20aparis.html ...
POUR ETRE INTERVENANT / TO BE A SPEAKER
Jérémy dumont - contact at psst.fr - www.psst.fr
You can win a paid job at 1 of 4 agencies including Crispin Porter + Bugusky by submitting a video of yourself and showing some work at Advertising Week in NY.
Check it out. We think that it's a good opportunity for a jr. level creative or someone who needs a break (as we all do these days).
August New Portfolios
AgencyScoop
has quickly become one of the web's premier sites for advertising
portfolios. Here are a few of the top portfolios uploaded this month.
Elesavet Lawson
Amr Sallam
Fiona Garden
Victor Sokolov
Upload your portfolio today!
SOURCE : read write web
POSTED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY : jérémy dumont
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2.0 STRATEGIC PLANNING AGENCY
jérémy dumont DIRECTOR OF STRATEGIC PLANNING
http://www.dunneandraby.co.uk/content/projects/10/0
We are recruting speakers for the 2.0 FORUM taking place in paris : SEPT 22, 23, 24. : jeremy at pourquoitucours .fr
This forum aims to bridge technological innovation with social innovation to inspire top french marketing and communication directors. We think 2.0 should be about "positive human interactions" (or not tools performance).
We have written some presentations which might help you understand what we aim at doing :
- ECO DESIGN (french) : here
- COMMUNAUTES 2.0 (french) : here
The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009.
1st social trend : Self Accomplishment
- Recentring on oneself
- The need for doing things
- Conscience awakening
Second social trend : Interactive Identity
- Open Identity
- Co constructed Identity
- Active Identity
- Augmented Identity
The 3rd social trend : Networking
- People like us
- Activation links
- Interpersonal links
- Influence nodes
4th social trend : Collective automation
- Shared activity spaces
- Action communities
- Open access
- Geolocalisation
- Technological automation
Organized by pourquoi tu cours :
Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline.
We have enabled companies such as Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders communities or to integrate social media in their strategies.
At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0),
is the place where 60 000 professionals working in marketing,
communication, media and design interact to share ideas and master 2.0
innovations.
- Professionals with different skills and fields of expertise gather in our think tank courts circuits to deliver innovative thinking in tune with emerging social trends and quickly operational in any economic sector.
- Once a month, les apéros du jeudi
make people and ideas collide in Paris. Each event is a collective
experience in the continuity of the courts circuits trend report of the
moment.
- Contagious ideas gathers 2.0 ideas from strategic planners around the world : in partnership with contagious magazine.
You can receive every week our PSST (2.0 trends and opinions) newsletter in english: contact@psst.fr
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
BY : jérémy dumont
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jérémy dumont DIRECTOR OF STRATEGIC PLANNING
KISS is the title of this year’s Soirée des Belges. As that party is on Friday night, I can’t tell anything cheesy about that yet. For now, I’ll stick to KISS as ’marketers favourite way of keeping things short and simple’. The cases I like most in Cannes (and in communication in general) are the ones that start from a simple but clever idea. The strange thing is: those simple ideas are the hardest ones to find. Keeping things short and simple isn’t simple.
I’ve seen many KISS cases on the festival today. This mailing for the Swedish Post didn’t win an award, but is so simple I like it. The mailing introduced a new segmentation tool from the Swedish Post. To show how it works, a personalized letter was sent to prospects. The letter contained the name, age, birthday, school, address and car of the prospect. The results of the campaign were great, but this case couldn’t convince the jury. I guess that’s not so much of a problem for agency Fan Club. I’m sure they can buy a DIY Golden Lion in Ikea, another champion of KISS!
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
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2.0 STRATEGIC PLANNING AGENCY
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CANNES (AdAge.com) -- Saatchi & Saatchi took a refreshing turn this year in the introduction to its 19th-annual New Directors Showcase at Cannes, bringing up-and-coming director Marc Price onstage to recount his experience as a newbie who pulled off a near miracle.
Mr. Price is the talent behind "Colin," the zombie movie that generated heaps of buzz earlier this year in front of the same Croisette backdrop, at the Cannes International Film Festival. Its reported budget was only $70 -- a figure Mr. Price revealed was $70 more than the actual amount he had on hand to make the full-length feature.
| Live
action was just a small percentage of the mix and included a hilarious,
frenetic branded short for Adidas from Japanese director Kosai Sekine
about a relationship breakup messenger. |
Mr. Price's appearance marks a new direction for the event, which traditionally has been known for big-production openers featuring the likes of artist-acrobats Fuerza Bruta and showcasers-turned-A-listers David LaChapelle and Tarsem. Nevertheless, Saatchi couldn't resist the urge to perform a small stunt: A mini mob of zombies stormed onstage to tear into Saatchi's creative director-global culture, Richard Myers, who introduced the show.
As for the other new directors, the 23-person lineup demonstrated an eclectic mix of talent and techniques -- live action, animation, mixed media, tilt-shift photography and even laser scanning.
The showcase itself featured more videos than MTV, with clips making up the majority of this year's collection. Among them were another walking-dead performance, from director Eran Creevy, who delivered an expertly choreographed trailer-trash-zombie line-dancing extravaganza for Sonny J's "Handsfree"; a pregnant woman and a mysterious giant bubble in Poni Hoax's "Antibodies" by Wanda's Danakil; and a unique tilt-shift take on Sydney from Keith Loutit for the Megan Washington tune "Clementine." Not surprisingly, the show featured the much celebrated Radiohead "House of Cards" clip by Zoo Films director James Frost, which was created without cameras using two different laser-scanning systems.
Other videos included a crowd favorite from French quartet Megaforce that starts out looking like a typical lo-fi YouTube dance clip but introduces some dazzling effects trickery; Nick Hooker's surreal, black-and-white clip for Grace Jones' "Corporate Cannibal," in which the singer/model's face and figure morph into bizarre, alien forms; Ben Steiger Levines' video for Beast's "Mr. Hurricane," starring a dancing and shape-shifting swarm of bees; and $100-budget promo for Mac and Bird and Bees created entirely on a laptop by former Saatchi and BBDO agency-producer Dennis Liu.
Live action was just a small percentage of the mix and included a hilarious, frenetic branded short for Adidas from Japanese director Kosai Sekine about a relationship breakup messenger. Roman Kaelin and Florian Wittmann conducted a balletic performance between skateboarder and ant in a hilarious short, and Knucklehead's Siri Brumford delivered a compelling promo for Channel 4 that puts viewers in the shoes of director Stanley Kubrick on the set of "The Shining" with a brilliant tracked shot.
Other brand-related work included a whimsical, animated Scrabble spot from Irina Dakeva and Clement Dozier; Andre Maat and Superelectric's flip book on live-action idents for Cult TV; and a hilarious viral for Nokia from Zhu Jin Jing, starring a nunchuck-wielding Bruce Lee lookalike beating pingpong pros at their own game. Soft Citizen's Christopher Hutsul also inspired plenty of laughs with his shoe-guru short film for Nike, as did Federic Garcia and his world without women for Alto Palermo department store. Meanwhile, the Consortium's public-service announcement for Pain Without Borders illustrated the endless cycle of suffering caused by war.
| A
crowd favorite from French quartet Megaforce starts out looking like a
typical lo-fi YouTube dance clip but introduces some dazzling effects
trickery. |
Animation abounded on this year's screen, with a heavy serving of stop-motion, such as director Aaron Duffy's Special Guest self-promo starring a yarn guy apparently in love with his own rainbow hair; Antonio Balseiro's running Post-It notes for Nike; Corin Hardy's cigarette-box pyros in Prodigy's "Warrior Dance" video; and the Nathan Brothers/Oren Lavie's video for Mr. Lavie's "Her Morning Elegance," in which a mattress becomes the backdrop for a woman's elegant somnambulatory journey. On a more crafts tip, Partizan's Laurie Thinot brought screen-printing sensibility to info graphics for Autokratz's "Stay the Same," while Blacklist's Dvein generated some eerily realistic organic forms in show titles for OFFF.
Notably, the show introduced an online component this year in the form of a dedicated YouTube channel where viewers will eventually be able to watch all the films from the showcase's 19 years, as well as vote for their favorite piece from the 2009 show; the winner will be announced June 30. The channel will also provide an outlet for people to send in recommendations of directors for next year's event.
"I think the creation of this channel feeds very strongly to the raison d'etre of the showcase in the first place, which was to identify and expose talented new directors to the industry," Mr. Myers said. "The possibility of the industry, agencies and production companies to track down new talent we've found is now going to be a yearlong process, and not simply the one moment in Cannes."
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
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