Today, Allure, the beauty expert, launches its dedicated digital video channel, with four new original series featuring makeovers, expert beauty advice, and the inside stories behind the most memorable celebrity beauty looks. The channel extends the reach of Allure’s video library which includes the Backstage Beauty series of trend reports from fashion shows, behind-the-scenes of celebrity cover shoots, and beauty how-to’s.
The content will be widely distributed across all platforms including Allure’s video site on video.allure.com and YouTube channel https://www.youtube.com/Allure as well as through syndicated partnerships.
“Beauty is one of the fastest growing categories in video,” said Linda Wells, editor in chief of Allure. “It is a great platform for a mix of entertainment and information. It is an important frontier for beauty and the audience is passionate, opinionated and involved.”
In 2013, beauty-related videos on YouTube garnered 700 million views per month — a 133% increase from 2010’s average of 300 million views per month.
Condé Nast Entertainment’s digital audience grew by 761% in unique visitors from 2012 to 2013.
“The Allure digital channel brings to life the expertise, passion and loyalty that the brand has always shared with its consumers,” said Dawn Ostroff, President, Condé Nast Entertainment. “Premium content for the beauty category’s engaged audiences is a key component of the continued growth of CNE’s digital network.”
New series from Allure include:
Hair Tyrant with Ashley Javier
Ashley Javier operates an invitation-only salon where his customers agree to submit to his vision—and his brutal honesty. In his show, Ashley gives women dramatic makeovers that push them out of their comfort zone for a fresh start. His roster of clients includes Proenza Schouler designers Jack McCollough and Lazaro Hernandez, artist Julian Schnabel, and socialite Lauren Bush Lauren.
• Watch the series trailer here: http://video.allure.com/watch/hair-tyrant-series-trailer
• Watch “The Consultation: Putting Your College Style Behind You” here: http://video.allure.com/watch/hair-tyrant-the-consultation-putting-your-college-style-behind-you
• Watch “The Final Look: A Warmer Professional Style” here: http://video.allure.com/watch/hair-tyrant-the-final-look-a-warmer-professional-style
Cassandra to the Rescue
Model Cassandra Bankson became a YouTube sensation after posting a video in which she removed all of her makeup to reveal her severe acne. In her series, Cassandra helps women with varying skin problems use makeup to help them prepare for a big event. In addition to being a talented self-taught makeup artist, Cassandra knows firsthand the emotional impact of having severe skin problems and the positive psychological impact of beautiful makeup.
An extension of a classic, popular in-book franchise feature, Beauty Evolution delves into some of the best (and not-so-best) beauty looks of favorite celebrities, why they’re inspiring, and what lessons viewers can take from their missteps and successes.
A new take on the classic how-to, Beauty Basics features tips and techniques that teach women how to recreate popular hair and makeup looks on themselves.
• Watch the series trailer here: http://video.allure.com/watch/beauty-basics-series-trailer
• Watch “How To Do a Smoky Eye” here: http://video.allure.com/watch/beauty-basics-how-to-do-a-smoky-eye
Visit the all-new Allure channel for more video: video.allure.com
Subscribe to the Allure YouTube channel here: www.youtube.com/Allure
Allure launched in 1991 as the first and only magazine devoted to beauty. Today, Allure’s print audience is 6.4 million and its average monthly online audience is 2.8 million. Allure has a strong social media presence, tablet editions, mobile apps, content licensing, books, and special issues. Allure is published by Condé Nast. Follow Allure at facebook.com/allure and @Allure_magazine on Twitter and Instagram.
About Condé Nast Entertainment (CNÉ)
Condé Nast creates the world’s best content for the world's most influential audiences. The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. Condé Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.