We are excited to announce that Microsoft has been positioned as a Leader in Gartner’s 2014 Magic Quadrant for Social Software in the Workplace! Vendors in the report were evaluated on ability to execute and completeness of vision, and Leaders are considered well-established vendors with widely used social software and collaboration offerings.
This is a great honor that reinforces our vision for Enterprise Social—to empower companies to work like a network. By integrating the components of Yammer with Office 365, Microsoft is uniquely positioned to deliver value to our customers. We also continue to help people get more done and collaborate more effectively with exciting new products like Office Delve, a new way to discover relevant information and connections from across your work life. Powered by the Office Graph, Delve shows you information based on what you’re working on and what’s trending around you.
As we continue to change the way people get things done at work, we look forward to partnering with our customers to ensure their success with social. We’ve already seen so many companies achieve amazing things by working like a network, and while we are proud of how far we’ve come together, we’re even more excited for the road ahead.
View the full Gartner’s 2014 Magic Quadrant for Social Software in the Workplace report.
Learn more about social productivity with Office 365.
After a big spike, Periscope has fallen back to earth. Over the past few days, Periscope links have received a few thousand more tweets per day than Meerkat, according to Topsy, which tracks Twitter. That’s hardly an insurmountable lead.
It’s easy to see why live streaming is finally catching on. From a practical standpoint, mobile networks are now fast enough in many places to support high-quality video streaming. (Our early experience with these services, however, has been flaky.) Screens are bigger, and people are simply watching more video on their phones. From a business perspective, this is also a potentially great development. Video is an excellent medium for advertising, and the immediacy of live events is an added bonus.
Scenes from Periscope.(Screenshot)
Read the rest of the article : http://qz.com/375545/the-meerkat-periscope-live-streaming-race-is-neck-and-neck-after-a-crazy-week/
Have you ever been to a conference where you heard interesting ideas, but walked away having no idea how to implement them? Or worse still, having heard speakers who only talked about themselves?
Conferences like that are why we started Planning-ness.
Planning-ness is an un-conference for creative thinkers designed around doing, not just listening. Unlike most conferences, our sessions involve a speaker teaching for the first 45-60 minutes then setting the group an assignment to put that learning into practice.
At this year's event - in Portland, OR on September 11th and 12th - our speakers will include a Warner Bros. screenwriter, an expert on observation and crowdsourced product expert.
You can find out more about it at http://planningness.com and also learn about the Planning-ness Grant which is awarded to people conducting research that can benefit the creative thinking community.
Richard is passionate about storytelling in all its forms, be it a great ad campaign like Apple’s “Think Different” or the latest Batman movie. He believes human beings are hardwired to digest stories because they help us make sense of the world around us, and teach us something profound about what it means to be alive.
Richard spent 15 years in advertising as a group strategy director. He won a coveted IPA Effectiveness Award in 2010 for his work on Virgin Atlantic, gained a distinction for his thesis on the future of brands for the IPA Excellence Diploma, and acted as the lead strategist on a range of accounts including McDonald’s, Kellogg’s, Google and Intel.
Jamie Davidson is a Senior Associate with Redpoint Ventures where he focuses on early stage investments in consumer Internet, mobile, digital media and online marketplaces. Previously, he was the VP of Product at Hotel Tonight. He joined HT as a result of their acquisition of PrimaTable where he was the Founder / CEO. Before PrimaTable, Jamie spent time at Kleiner Perkins Caufield and Byers focused on digital technology investment, at YouTube as the Product Manager for algorithmic video
Jess has 14+ years consumer and healthcare marketing experience at large agencies such as Grey and Havas. Her focus has been on Digital Business Transformation, Innovation, Strategic Planning, Research & Insights, Digital Marketing, Customer Engagement, User Experience & Analytics.
Most recently, Jess started her own consultancy Cretegic, which offers fullstack marketing in a digital world.
Prior, Jess was an Executive Board member and SVP, Digital Innovation and Strategic Planning at Havas Health . She established new revenue generating strategic capabilities/deliverables and led a digital marketing practice and P&L across strategy, creative, user experience, account, media and analytics. She is a contributor to Alleywatch, Medical Marketing and Media, an influencer on digital/social trends and strategies, an ambassador for SocialMediaWeekNYC, and guest lecturer on digital marketing at Columbia Business School and NYU.
See. Think. Make. Bob has spent his career doing these at the intersection of people, design, and technology. In the halcyon days of Microsoft, he led a team through the drama of shipping Fury3, Microsoft’s first PC game for Windows 95. Since then, he’s been a leader and designer on an eclectic mix of early stage projects from computer games, to automobile computers and online education platforms. Bob is currently the founder/CEO at XOBXOB, which is focused on seeing, thinking, and making in the rapidly emerging world where everything is connected.
Andrew is one of the inventors of Cerego’s learning method, and started Cerego to create an open platform to improve memory and quantify knowledge. These days he spends equal time improving the product and working with our partners and advisors around the world. His passion for research stretches back to his high school days at Bronx Science, and inspired him to start three education and technology companies (including the Princeton Review of Japan) in Tokyo, where he lived for nearly 25 years.
Alexandra Horowitz is a professor of psychology at Barnard College, Columbia University; she earned her Ph.D. in Cognitive Science at the University of California at San Diego. The Horowitz Dog Cognition Lab at Barnard conducts research on a wide range of topics, including, lately: dog olfaction; inter-species play behavior; and attributions of secondary emotions to dogs. In addition to many scholarly articles relating to dog behavior and cognition, she is author of Inside of a Dog: What Dogs See, Smell, and Know (Scribner, 2009), On Looking: Eleven Walks with Expert Eyes (Scribner, 2013) and editor of Domestic Dog Cognition and Behavior (Springer-Verlag, 2014).
While the OTT world is rapidly changing, Disney says it will be difficult for new players to take a commanding role. Speaking on an OTT panel at the recent Streaming Media West show in sunny Huntington Beach, California, Mark Arana, executive director for strategy and innovation at Walt Disney Studios, offered stern words for companies hoping to become the next Netflix.
"Video delivery is hard -- especially premium content. It is really hard and it's really expensive, so if you want to get into this business be prepared because there are very few successes like Netflix and like Hulu that have platform ubiquity," Arana said. "These are people that have engineering resources built in. The challenge there is it's expensive. If you're going to go with a white label solution, then it becomes challenging because how do you differentiate your product -- aside from content licensing -- from another person that's using that same white label service?"
Looking ahead to the future of TV viewing, Arana said the television will become a second screen, essentially a dumb terminal for content streamed from mobile devices.
"When you're talking about a television set or an embedded CE device…you're going to start seeing the television set as the second screen, because tablets and the interfaces that they provide are going to be much richer, much more fluid, they can be updated based on the OS features that it has," Arana said. "You're going to see big developments between iOS and Android and their UI that they have."
For more on over-the-top video, watch the full panel discussion below.
Connected Device Support: Creating OTT Apps
For a content service to benefit fully from today’s broad connected device ecosystem they must contend with an application support environment comprised of hundreds of disparate platforms, API’s and SDK’s each requiring different technology frameworks and development approaches. This session will outline current platform trends and discuss popular technologies including HTML5, Webkit, Flash and Android. Attendees will hear what silicon vendors and CE device manufacturers are doing to help content distributors facilitate device coverage.
Moderator: Mark Donnigan, GM, Dune HD
Speaker: Kerry Travilla, Senior Director of Technology, MobiTV
Speaker: Imran Maskatia, Senior Director, Product Management, Redbox Instant by Verizon
Speaker: Mark Arana, Executive Director, Strategy & Innovation, Walt Disney Studios
Speaker: Kurt Hoppe, Director, Smart TV Innovation and New Business, LG Electronics
The New York Times last week tested a feature in which users can tweet specific highlighted sentences within an article.
How the feature works: Readers either click or tap on highlighted text, and the Tweet box will automatically open with the text ready to go as a tweet, complete with a link to the article, which directs readers to that particular spot within the piece where the sentence was drawn from.
Twitter said in a blog post that the story chosen for the experiment, “The God of ‘SNL’ Will See You Now” – about the process of auditioning with Saturday Night Live executive producer Lorne Michaels – was tweeted 11 times more than the average of the top 500 shared NYT stories from last month.
It remains to be seen, though, if Twitter will release this feature to other media outlets in the near future. In its blog post, it pointed out instead that any news organization can embed inline Tweets by using a third-party widget from Save Publishing, for example.
➤ The New York Times tests a new Tweet feature [Twitter Blog]
Twitter said Monday that it has struck an agreement with Nielsen to create a "Nielsen Twitter TV Rating" that will measure the total audience for social TV activity on Twitter, including both people who comment and people who are exposed to their comments.
"As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming," said Chloe Sladden, VP-media at Twitter, in a post on Twitter's blog. "This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating."
Networks and marketers have indeed been closely scrutinizing and encouraging social-media activity around TV shows. It has remained unclear in many instances how much benefit social chatter ultimately provides for ratings or advertisers, but something closer to an industry-standard gauge could be one step in better understanding that equation.
Twitter has been getting more serious about TV, signaled in part by the hiring of industry veteran Fred Graver this summer as head of TV. Mr. Graver discussed a potential Twitter rating for TV at the Ad Age Social Engagement/Social TV Conference in October (see that video here).
While Twitter is the site of many TV conversations, it is not the only social platform where TV echoes. Facebook has been asking networks and brands to let it help extend the conversation about TV, and startups such as GetGlue and Viggle offer their own ways for viewers to check in to shows.
Nielsen emphasized Twitter's prominence among social TV contenders. "As a media-measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data," said Steve Hasker, president-global media products and advertiser solutions at Nielsen, in a statement describing the service.
Nielsen said the new rating will enhance the social-TV metrics already available from SocialGuide, owned by a joint venture between Nielsen and McKinsey & Co. SocialGuide captures Twitter activity for all U.S. TV programming.
Facebook is set to unveil a new video-ad product in the first half of next year in its largest attempt to date to attract big swaths of ad dollars from TV advertisers, according to several industry executives who have been briefed on the company's plans over the past few weeks.
Facebook is still debating several product features, but has decided on this much to date, these executives said: By April at the latest, it will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets.
Facebook is leaning toward capping the length of these video ads at 15 seconds -- a move that could push ad agencies normally reluctant to cut down their 30-second commercials to do so. That decision could also mean that 15-second video ads would become more prevalent elsewhere on the web.
In what's sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically -- a dynamic known as "autoplay" -- according to two of the executives. Facebook is still debating whether to have the audio component of the ads activated automatically as well, one of these people said.
On the desktop version of Facebook, the video ads are expected to grab a user's attention by expanding out of the news feed into webpage real estate in both the left and right columns -- or rails -- of the screen. Facebook is also working on a way to ensure that the video ads stand out on the mobile apps as well, though it is unclear how exactly the company will accomplish this. (Some details about the video-ad plans remain vague and could change as Facebook gets more feedback from clients.)
Advertisers will be able to shows their video ads to desktop users of Facebook, but Facebook has been highlighting the mobile versions of the product in meetings with ad agencies, demonstrating the product on both tablets and mobile phones. Advertisers will be able to show the same video ad to a Facebook user up to three times a day across various devices, two of the executives said.
All of the executives interviewed view the new video ad product as a blatant attempt on Facebook's part to wrest big ad dollars from TV budgets. Ad agencies have plenty of TV spots and increasingly want to extend their reach on the web. But TV-like inventory on the web is scarce, which is why ad rates at places such as Hulu are so high.
Inventory from scratch
Adding video ads to Facebook would create a huge new trough of inventory created essentially from scratch. With Facebook's scale, advertisers could target demographics as they do on TV as well as use the gross ratings point currency, which they use for TV.
Yet questions remain. How widely will advertisers be able to distribute these TV commercials on Facebook? Will they only be able to show them to their Facebook fans, and friends of their fans, or to the Facebook user base at large?
For the most part, videos from advertisers currently only appear in a user's news feed if that person, or a friend of that person, has "liked" that advertiser's brand page on the social network and the brand has posted a video to its page. But several of the executives Ad Age interviewed are suspecting that advertisers will be able to target these video ads to Facebook users whether or not the user or his friends has any relationship on Facebook with the advertiser.
"The assumption is that these would be widespread campaigns," one of the execs said. "They are looking to grab big chunks of money ... millions of dollars."
These executives stressed that Facebook has not indicated yet whether this will be case, but they note that the product would otherwise carry much less appeal to advertisers. It is not clear how Facebook will charge for the video ads. Video-ad prices are typically higher than other forms of web advertising.
While the consensus among the executives is that advertisers have long been waiting for Facebook to open up its platform in a meaningful way to video advertising, several of the execs Ad Age spoke to are nervous about the reaction from Facebook users to the latest ad product.
At the top of the list of concerns is the autoplay function, which is often viewed as intrusive and sometimes as a source of fraud in the video-ad market, when autoplay ads count toward a view even if someone isn't watching them. Additionally, some of those interviewed said they are concerned that Facebook visitors will quickly become tired of ads from advertisers with which they or their friends have no relationship, even if advertisers tailor the ads based on information in a person's profile.
"There could be serious outrage," one of these people said.
Ad Age reached out to Facebook to inquire about the video-ad plans, and shared the details of what our reporting has uncovered. Facebook declined to comment.
Many social media experts ponder how you can turn that simple click on the like button into an actual business relationship with potential customers. Some marketing gurus overestimate the like factor by assigning a dollar amount to each and every like a company gains. While it is beneficial to gain that first interest, how can a company or entrepreneur convert that interest into an actual sale? Furthermore, how can they turn that potential first sale into a relationship with a lifetime customer? By implementing effective strategies, you can create a funnel that increases your sales and adds value to your venture.
A successful campaign to gain customers begins with turning those likes into fans by promoting valuable content that makes your immediate audience feel like they are privy to exclusive information on your homepage. You want that original enticement to be rewarding and genuine for your audience. In that way, a seemingly small action such as becoming a fan takes on meaning for that potential customer. Every venture’s original offer or experience is different. Make your own or your company’s strengths and image unique through creative visuals, public events, and Facebook-driven virtual events.
Every great plan is based on that initial spark and achieves success by enacting steps toward a desired outcome. Once you have that fan, you can really begin to shape a more lasting relationship. Custom tabs in Facebook and email subscriptions are two amazing tools to invite that fan to join your journey. Facebook’s opportunity to use custom tabs really separates it from other social sites. You can build those custom pages and embed them into your fan pages.
Piquing curiosity in fans and driving them to your custom tabs allows them to further explore your story and leads to even more engagement. Timeline really helps propel this function by giving tabs a prominent display on your homepage and giving fans a sense of how your company continues to evolve and gain momentum.
A successful email marketing campaign is a must. However, don’t get into a habit of simply collecting emails. It might be an outlet for an audience, but that audience will quickly disappear unless you give them valued content. That is when you really begin to build the relationship. What’s going to keep that subscriber intent on checking out the rewarding information you offer? Take time to create content that not only hooks the subscriber, but also encourages the viewer to refer friends and family to your product or service.
AWeber is a great tool that can be used to create prewritten email sequences that can help to create lasting relationships with your readers and, simultaneously, guide them toward becoming customers. Of course, any tool needs to have a proper direction and human element. Your success will be dictated by your ability to know your market, understand your audience’s needs, and deliver accessible content.
Of course, when you do convert that fan into a customer, you want to have a reliable means to track your success and hone your strategies. Many tracking tools have issues tracking through Facebook due to its unique coding system. A new tool, Facebook conversions, will be available soon, and it has eliminated some of the challenges posed by that coding. I have used it successfully, and it has become essential to my business and growth.
If you’re looking for a do-it-yourself solution that might not be completely accurate, you can track your numbers by hand. Most burgeoning entrepreneurs start with this method before utilizing more reliable means. Services like Linktrackr are available, as well. The key is to track your clicks and to know what clicks are important to you. It’s easy to get caught up in counting retweets, likes, and comments. While these are all certainly good signs that people are connecting in some way to you, a click is actual traffic.
Once you have a successful funnel set up, it does become much easier to track your conversions. If need be, you could assign a dollar amount to an email subscriber, rather than a like, or even a fan. The email subscribers you gain are a much more accurate representation of how quickly you are growing. We can predict that with “x” amount of emails, filtered through a strategic follow-up sequence, we can produce “x” amount of customers. Focus on revenue per email subscriber. From there, tweak your funnels to ensure that you’re delivering a high degree of value, training, and insight to your audience.
Creating an effective funnel system from that original like to a converted sale requires effective use of Facebook’s custom tabs, a valuable email sequence, and a high-quality product. Tracking your conversions can be tricky, but with the correct focus and new tools such as Facebook conversions on the horizon, it will become easier and more accurate. Above all, remember that Facebook is fun and always evolving. With the social nature of Facebook, not only will be you see profits, but you’ll also be rewarded with great stories and experiences from your audience and peers.
Image courtesy of Shutterstock.
The stats, shared Facebook’s Director of Global SMB Markets Dan Levy at BIA/Kelsey’s Interactive Local Media West Conference, show the growth of product meant to make Facebook ad buying more simple for small and medium-sized businesses. Essentially, the promote button asks page owners if they want to pay as little as $5 to sponsor a post they’ve already made and reach more fans and their friends. Page owners do not have to go through the self-serve ad dashboard, which can be overwhelming to a new advertiser.
Levy called out other statistics that show Facebook’s growth among small businesses. There has been a 40 percent increase in active local pages since January, and the number of local business pages using Facebook advertising has nearly doubled. Facebook didn’t provide exact numbers, but in October, COO Sheryl Sandberg said there were 11 million SMBs on the site, 7 million of which have an active Facebook page and 3 million of which make at least one post per week. She told us during a press Q&A that serving small business is “just as important” as helping large advertisers achieve their goals.
According to new stats today, a total of 150 million people visit Facebook pages every day, and nearly half of visits in the U.S. are coming from mobile. This is likely to increase as people use mobile devices more frequently and more businesses begin buying Facebook mobile inventory to drive users to their pages.
Facebook also announced that 3 million page owners are using its mobile page manager app, which launched six months ago. In September, page owners gained the ability to buy Promoted Posts through the mobile app.
This is despite the fact that 89% of those that do measure attribution say it has benefited their business, with almost a third (29%) saying the benefit has been ‘major’.
The statistics come from Econsultancy and Adobe’s new Quarterly Digital Intelligence Briefing: Making Sense of Attribution.
The report, which is based on a survey of more than 700 companies and agencies carried out in October, looks at the extent to which businesses are using and benefiting from marketing attribution.
Of those that do measure attribution, a large proportion still relies on a last-click model.
The last-click-wins approach has served the digital industry well, but in an increasingly multichannel and data-driven world, a reliance solely on last click now represents a major gamble when more granular (and actionable) information is readily available.
So if the vast majority of businesses stand to benefit from measuring marketing attribution, why do so many companies neglect to do it?
The main reason is a lack of knowledge around what is involved and can be achieved, and technology limitations (particularly among the largest companies).
Like any marketing performance analysis tool, attribution is most effective when you define marketing goals and closely examine the typical customer journey (including the average number of touch points and time to conversion).
However, most organisations get stuck with the most common attribution models because they’re satisfied when these methods validate their current theories.
As our new report shows, last-click is still incredibly popular among businesses, however separate Adobe research showed that, for search, there is a 38% increase in the value per visitor when moving from a last-click model to first-click attribution.
This suggests that last click attribution undervalues those channels that are more influential in generating awareness rather than in triggering a purchase decision.
Our new report also looks at which methods businesses use for attribution other than last-click.
The results are quite varied between client-side and agency respondents, however first-click and custom approaches are the most popular.
Television is driving online conversation which, in turn, is driving people to watch more TV. Initiative has identified a series of key pointers for marketers looking to tap into this vast resource:
• Create fully-orchestrated TV Talking experiences over time – before, after and, critically, during broadcast.
• Create a multi-screen and multiple element experience to make your brand easy to share and easy to explore.
• Implement social governance strategies to maintain your relationship with the valuable TV Talkers.
• Invest in analytics to prove the value of TV Talk on brand equity.
• Test and learn new technologies to give your brand “first-mover” advantage.
Sarah Ivey, EVP, Director, Communication Planning, Worldwide, Initiative, adds: “The synergistic effects between television and social are just the beginning of the possibilities. What is fascinating is that television is now a central navigation point in a brand experience where people can engage and create their own version of the brand story across many screens. Brands are being rewarded when they innovate in this space...it's a truly exciting opportunity."
By doing this, using consistent methods over time, we will be able to make empirical statements about the state of internet tracking and privacy.
Public policymakers are proposing measures to give consumers more privacy rights online. These measures are based upon the assumption that the web privacy landscape has become worse for consumers; that their online activities are tracked more pervasively now than they were in the past. This assumption may be true, as online advertising and metrics companies have developed more sophisticated ways to track and identify individuals online. This has been substantiated in the academic literature, and in the popular press through an influential news series, “What they Know,” by Wall Street Journal reporters.
Web Privacy Census Links
As policymakers consider different approaches for addressing internet privacy, it is critical to understand how interventions such as negative press attention, self-regulation, Federal Trade Commission enforcement actions, and direct regulation affect tracking. As early as 1995, Beth Givens of the Privacy Rights Clearinghouse suggested that federal agencies create benchmarks for online privacy. The first attempts of web measurement, discussed in our literature review, found relatively little tracking online in 1997--only 23 of the most popular websites were using cookies on their homepages. But within a few years, tracking for network advertising was present on many websites, and by 2011, all of the most popular websites employed cookies.
The Web Privacy Census is intended to formalize the benchmarking process and measure internet tracking consistently over time. We seek to explore:
This effort was developed and executed in partnership with Abine, Inc. Abine has been our technical collaborator and resource partner, helping us develop a reliable method for web crawling and analysis of tracking vectors. This project is supported by and builds upon prior research in collaboration with the National Science Foundation Team for Research in Ubiquitous Secure Technology.
This report contains data from our most recent crawl, conducted on 10/24/12, and compares it to the results of our June 2012 Web Privacy Census.
We conduct two different crawls—a shallow one where our test browser just visits the homepage of a site, and a deep crawl where our browser visits six links on a site.
We found cookies on all popular websites (by “popular websites,” we mean the top 100 most popular according to Quantcast). Historically, there has been a large upswing in cookies on popular websites. When we first measured cookies in 2009, we found 3,602 cookies on popular websites, and in 2011, we found 5,675.
Here we found statistically significant upticks in tracking mechanisms from just five months ago: more popular sites are using more cookies. We found a total of 6,485 cookies on the top 100 websites; the vast majority of these cookies are from third party domains.
|Deep Crawl - Most Popular 100 Sites (six links deep)|
|crawl date|| 5/17/12
|Total HTTP Cookies||5,795||6,485||up ↑|
|Total HTTP Cookies: First Party||932||992|
|Total HTTP Cookies: Third Party||4,863||5,493||up ↑|
|Total Flash Cookies||23||17|
|Total Flash LSO: First Party||8||6|
|Total Flash LSO: Third Party||15||11|
|Total Session Cookies||301||259|
|Total HTML5 LSO||34||38|
*We only indicate trends that are statistically significant at the .05 level or stronger.
|Key Tracking Metrics - Most Popular 100 Sites|
|Do all popular sites have cookies?||Yes||Yes|
|Sites with 100 or more cookies||21||21|
|Sites with 150 or more cookies||6||11|
|Percentage of cookies set by a third party host||84%||84.7%|
|Number of third party hosts||446||457|
|Number of top websites with a Google presence||78||74|
|Number of sites with Flash cookies||13||11|
|Number of sites with HTML5 storage||34||38|
We are observing an overall downward trend in the use of Flash cookies. In 2011, 37 sites used Flash cookies. In our May 2012 crawl, 13 were, and now just 11 use Flash cookies. Websites may be changing strategies here by adopting HTML5 local storage. In 2011, when we first surveyed local storage, we found only 17 sites using HTML5. Our May 2012 crawl found 34, and now 38 sites are using HTML5 local storage.
|Top Trackers - Most Popular 100 Sites|
Google's DoubleClick leads the top trackers statistic in all three crawls.
|Trackers Setting the Most Cookies – Most Popular 100 Sites|
|Bluekai(321 cookies)||bluekai.com (328 cookies)|
|Shallow Crawl – Most Popular 100 Sites|
|Total HTTP Cookies||2616||3152||up ↑|
|Total HTTP Cookies: First Party||729||828||up ↑|
|Total HTTP Cookies: Third Party||1887||2324||up ↑|
|Total Flash Cookies||6||7|
|Total Flash LSO: First Party||3||2|
|Total Flash LSO: Third Party||3||5|
|Total Session Cookies||236||257|
|Total HTML5 LSO||27||34|
Top 1,000 Websites
We observed increased presence of trackers in our crawl of the top 1,000 websites as well. The total number of first and third party cookies placed on computers was up significantly.
|Deep Crawl – Most Popular 1,000 Websites|
|Total HTTP Cookies||62,755||65,381||up ↑|
|Total HTTP Cookies: First Party||8,302||8,658||up ↑|
|Total HTTP Cookies: Third Party||54,453||56,723||up ↑|
|Average HTTP Cookies: First Party||8.32||8.69|
|Average HTTP Cookies: Third Party||54.61||56.95|
|Total Flash Cookies||176||181|
|Total Flash LSO: First Party||44||41|
|Total Flash LSO: Third Party||132||140|
|Total Session Cookies||2,767||2,448||down ↓|
|Total HTML5 LSO||311||318|
Key tracking metrics remains level among the top 1,000 websites.
|Key Tracking Metrics – Most Popular 1,000 Websites|
|Percentage of sites with cookies||97.4%||97.9%|
|Sites with 100 or more cookies||191||198|
|Sites with 150 or more cookies||117||114|
|Sites with 150 or more cookies||87%||86%|
|Number of sites with a Google presence||712||733|
|Number of sites with Flash cookies||110||97|
|Number of sites with HTML5||311||318|
The trackers present in the top 1,000 sites are consistent with those predominating the top 100.
|Most Prevalent Trackers – Most Popular 1,000 Sites|
|Doubleclick.net(685 sites)||Doubleclick.net(681 sites)|
|Trackers Setting the Most Cookies – Most Popular 1,000 Sites|
|Bluekai(2,906 cookies)||Bluekai(2,562 cookies)|
The most frequently appearing cookie keys were: , ," c," z," and
Top 25,000 Websites
Our crawl of the top 25,000 websites is shallow—we only visit the homepage of these websites. The goal was to get a basic understanding of cookie counts for a wider range of sites to develop an understanding of trackers in the long tail.
|Shallow Crawl – Most Popular 25,000 Sites|
|Total HTTP Cookies||442047||476492||up ↑|
|Total HTTP Cookies: First Party||108,044||111,069||up ↑|
|Total HTTP Cookies: Third Party||334,003||365,423||up ↑|
|Total Flash Cookies||441||454|
|Total Flash LSO: First Party||136||115|
|Total Flash LSO: Third Party||305||339|
|Total Session Cookies||33,404||33,918||up ↑|
|Total HTML5 LSO||2,417||2,758||up ↑|
We saw an increase in the number of sites that placed 150 or more cookies.
|Key Tracking Metrics – Most Popular 25,000 Websites|
|Percentage of sites with cookies||87%||87%||up ↑|
|Sites with100 or more cookies||730||771|
|Sites with 150 or more cookies||133||267||up ↑|
|Percentage of cookies set by a third party host||76%||76%|
|Number of sites with a Google presence||8,993||9252|
|Number of sites with Flash cookies||344||351
|Number of sites with HTML5||2417||2758||up ↑|
|Most Prevalent Trackers – Most Popular 25,000 Sites|
|Doubleclick.net(8,554 sites)||Doubleclick.net(8,855 sites)|
|Trackers Setting the Most Cookies – Most Popular 25,000 Sites|
|Bluekai(18,142 cookies)||Doubleclick.net(17,690 cookies)|
The most frequently appearing cookie keys were: "__utmb," "__utma," "__utmc," "__utmz," "UID."
In this first update to our original June 2012 Web Privacy Census, we observed statistically signifiant increases in the amount of tracking on all three of our samples--the top 100, 1,000, and top 25,000 websites. Flash cookies use is declining among the most popular websites, and HTML5 local storage is rising across all three groups.
Bad Boys Go to Heaven, SAP Mentors Go to SDN*
Computer owner: @lukemarson
Author: Andreea Hirica
The People Side of Highly Entropic Organizations
Credit: SAP Mentors 2012, Found thanks to @tpowlas
As one of the fastest growing higlyh entropic businesses, the SaaS industry comes with its own challenges. "We think in terms of business and it's high time we started to think in terms of people" (@tomvandoorslaer ) is only one of them.
The People Side of SAP. A World Café
“We decided to facilitate a World Café as it is one of the participative methods truly encouraging diversity, contribution, connecting, expanding and remixing different perspectives. Last but not least, it creates a good structure to explore in-depth specific questions and finally, to extract and harvest key insights and next steps.” Christian de NEEF, Founder, Fast Track Consulting.
In the first stage, people have been "well shaked" through an introductory brainstorming, with Leavitt’s Diamond organizational model as roadmap, until a good mix of both “T-shirt” people and “Suits”, together with an important area of key concepts has been obtained. People were then split in three work groups, each working on one of the three key issues previously identified. Phase two consisted in participants switching groups, continuing the works on one of the other two key issues. This ensured everyone was exposed and left insights into each of the three concepts. Work session would encompass three mandatory rounds: 1. The Why Round 2. The What Round 3. The How Round.
The People Side of SAP. World Café Harvest
Visual Harvest by: @fredericw
In the SaaS industry, the Gap between the software engineer and the end user is similar with the retail gap between producer and the final consumer. To bridge such gaps we need hybrid organizational models (both centralized and localized) with an inclusive culture, open to diversity and learning. A culture easily facilitating and encouraging exchange between developers, commercial people and front-end users. A culture that goes beyond preconceptions and is able to make the most out of differences; able to learn fast out of own failures. An empathic culture open to listening, understanding and embracing divergent points of view for the win-win highest possible output.
Such a culture is hardly ever able to emerge and sustain itself without management’s empowerment and support. It is the reason for which Senior Management Role Models are vital in these environments: “If you want to be an inclusive organization you have to have authentic Inclusive Role Models at Senior Management level." Christian de NEEF
*Note: SDN – SAP Community Network Wiki