Describing the book, Parris-Lamb said it will be "a witty, provocative, visually fascinating look at how 'big data' is transforming our understanding of race, politics, age, beauty, sex, humor, even history, and ushering in a new era in the study of human nature." Parris-Lamb added that Rudder is "interested in using big data to understand ourselves, rather than to sell ourselves."
At OkCupid, which was profiled in Nick Paumgarten’s New Yorker piece about online dating, Rudder oversees the popular blog OKTrends. For the blog, Rudder, whose work was highlighted in Paumgarten's story, mines the Web site’s mathematical data and offers amusing takes on the numbers. (OkCupid provides, among other things, percentage breakdowns of how members match up based on the answers they provide to optional questions posed by the site.) Rudder also plays in the band Bishop Allen and appeared in the mumblecore film Funny Ha Ha, which was directed by fellow Harvard alum Andrew Buljalski.