When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer.
Content is one of the best tactics to help you get more exposure. But, no matter how well-written a blog may be, it will not be successful unless people are talking about it. For the successful marketer, utilizing a three-pronged approach to get people talking will not only get your content more exposure online, but will assist in growing your brand presence and recognition.
Promoting your own content is just as important at writing it. Because search engines now factor social signals into their search results, it is crucial to combine your content and social media marketing strategies to create a cohesive front that both promotes your own content while also sharing resources that make you an asset to your target audience.
All organic social promotion campaigns should include:
- Automated RSS Push: All your content can be automatically pushed to Twitter and Facebook through RSS feed automation tools (SocialOomph and TwitterFeed are both good resources). However, don’t let this automatic post be the only way your content is shared by your organization on social media.
- Future Re-Sharing: Schedule posts with questions surrounding the content or quotes from the article later on in the week.
- Proper Social Media Optimization: Posts should also include applicable hashtags and account tags, when possible. For instance, if a writer is publishing an interview with Mark Cuban, they should include his verified Twitter username in their tweet (e.g., “Check out @author’s interview with @DallasMavs owner @mcuban about the 2014 season: URL”). However, be sure to avoid hashtag insanity — only use them when it doesn’t clutter up the tweet or post. For example, adding #nba #basketball #dallas #cuban to your tweet can make it look spammy (and obscure the link). The same goes for tagging on Facebook and Google+. If you post is “The Definitive Guide to Blogging in 2014,” it might make sense to hashtag #blogging on Facebook or +blogging on Google+, but not to add #blog #2014 #content at the end.
When it comes to content, these types of tiny social media optimization tactics can help increase your exposure.
read the rest of the article: http://marketingland.com/your-necessary-three-pronged-approach-to-content-promotion-55504